Functional Analyst, Salesforce Marketing Cloud (SFMC)

This is a hybrid position requiring an on-site presence 3 to 4 days per week. Please note that the number of days on-site can increase based on business needs

Summary:

The Functional Analyst, Salesforce Marketing Cloud (SFMC) collaborates with Product Owner/Platform Owner and team to deliver user stories focused on configuring package software or performing other highly technical tasks in a timely manner and as per set quality standards.

Responsibilities:

Collaborates effectively with the agile team to configure package software when applicable Supports the team in executing highly technical tasks according to the specific needs of stories during each iteration Ensures design and development standards are being followed to minimize rework; promotes only quality-tested code and does it regularly Participates in the daily stand-ups, sprint reviews, and retrospectives to update progress, highlight and resolve impediments Completes required documentation to communicate required information to deployment, maintenance, service, and business teams Provides production support and helps drive down technical debt Develops customer relationships by listening and understanding the customer, anticipating, and providing solutions to customer needs, and prioritizing customer satisfaction Develop documentation and provide training to users as appropriate Define potential improvement changes to resolve errors, prevent the recurrence of problems or improve system maintainability and stability Provide functional analysis for the domain/software related to Mergers & Acquisitions Provide functional analysis for domain/software RFP process Provide SME around product(s) function and works with Product Owner and Business Partners to refine requirements/functionality Education Bachelor's degree in CS or equivalent

Mandatory Experience:

2-4 years of experience in configuration, coding and application development Basic understanding of Scrum, Lean, XP, Kanban and other agile development techniques Basic knowledge of continuous integration/continuous delivery practices

Competencies:

Demonstrated "agile-development" mindset with strong customer-focus & results-orientation Effective interpersonal, teamwork and collaboration skills Strong analytical and business problem solving skills Strong communication and documentation skills Preferred Qualifications Salesforce Marketing Cloud certifications (Administrator, Consultant, or Email Specialist) Experience with: MobileConnect/MobilePush AMPscript (functional understanding) SQL (basic to intermediate) Familiarity with Salesforce CRM, CDPs, or customer data platforms Experience working in Agile or hybrid delivery environments Financial services, healthcare, retail, or B2B marketing experience (if applicable) Key Skills & Competencies Functional analysis & requirements documentation Marketing operations & campaign execution Data driven thinking Cross functional collaboration Attention to detail and quality Problem solving and continuous improvement