Salesforce Cloud Developer

The Developer, Salesforce Cloud serves as an innovative builder of workflows, utilizing a forward-thinking mindset to understand business requirements and deliver high-quality technical solutions that empower Marketing teams to utilize various cloud automation platforms. Working in strong collaboration with the Email Marketing/Loyalty Teams, this role will drive the development of custom queries, email and SMS templates, AMP-script-based dynamic templates, automation jobs, and the build-out of comprehensive customer journeys.

Responsibilities:

Resident Salesforce technology expert responsible for design and technical implementation Translate business and marketing challenges into well-designed solutions; building workflows that move, transform, and clean data Create and optimize data extensions with correct primary keys and data types, write SQL queries to segment audiences and refresh DE's before journey injections Stay in tune with latest Salesforce technology updates, changes, community and roadmap(s) Understand the ins and outs of complex technology environments and know how to optimize solutions for efficiency and simplicity Improve Build-A-Bear's Marketing Cloud data model and architecture, building reports that align with business requirements Teach and coach the business team on how to best use Salesforce Marketing Cloud Maintain and document technical processes and marketing automation procedures and provide seamless hand-off to business users to utilize Utilize interfaces with Salesforce Service Cloud and Loyalty to assure a seamless tracking of Guest experience; use this information to further customize BAB's shopping experience for the Guest Work cooperatively with IT Development and Front-End teams Other duties as assigned by management

Required Qualifications:

Bachelor's degree required Skilled in front-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMPScript Skilled in implementing automated solutions utilizing Marketing Cloud Server-Side Java Script (SSJS) Proficient in SQL and robust understanding of Marketing Cloud's contact data model Basic knowledge in Agile SCRUM practices and associated tools (Jira, Confluence, Slack, etc.)

Preferred Qualifications:

A minimum of 3 years of certification in Salesforce Marketing Cloud Developer and/or Marketing Cloud Consultant Fundamental knowledge of database technologies (RDBMS, NoSQL) Experience as a marketing cloud administrator and/or developer Experience with email and/or marketing automation software and integration with databases Knowledge of Salesforce Marketing Cloud (SFMC) aka ExactTarget is required. Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder for Emails Develop responsive email templates with extensive knowledge of AMPscript and Guide Template Language Extensive experience utilizing Journey Builder with thorough understanding of Audience Builder configuration Understanding of Marketing Cloud integrations and configurations Behavioral Traits for

Success:

An analytical, inquiring, and critical mind that solves complex problems Customer focused and the ability to work effectively with non-technical personnel Flexible and adaptable to change Tenacity and commitment to tasks Self-disciplined A knack for anticipating potential issues Strong commitment to tasks being completed correctly and on time Comfortable driving decisions in area of expertise Communication style is factual and sincere Willingness to follow established policies, processes, and procedures Enjoy working at a somewhat faster-than-average pace Strives for continuous improvement

Working Environment:

Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs Hybrid work schedule

Your Performance Will Be Measured On:

Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following. Decision-making, judgment, and execution Effective implementation of the Foundation's strategic priorities Brand stewardship across associates, partners, and guests Budget planning and fiscal responsibility Effective leadership and proactive problem solving Quality presentations that are engaging and offer actionable insight Ability to foster team collaboration, communication, and performance Stakeholder Feedback Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.