Senior Specialist, Channel Engagement & Cross-Channel Measurements

Working with Us Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Read more:

careers.bms.com/working-with-us.

Position Summary:

At BMS, Digital Innovation and Information Technology are central to our vision of transforming patients' lives through science. To accelerate our ability to serve patients around the world, we must unleash the power of technology. We are committed to being at the forefront of transforming the way medicine is made and delivered by harnessing the power of computer and data science, artificial intelligence, and other technologies to promote scientific discovery, faster decision making, and enhanced patient care. The position Sr. Specialist

• Channel Engagement & Cross-Channel Measurement, is accountable for supporting and advancing engagement channel capabilities, including tagging, tracking, and data visualization across personal and non-personal customer engagement channels.

The role is integral to delivering on our omni-channel vision, driving enhanced customer experience and engagement through data-driven insights and robust measurement practices. The ideal candidate will bring strong, hands-on expertise in driving amplified channel engagement by tagging, tracking, and visualizing performance leveraging the platforms within the commercialization ecosystem. They will be responsible for ensuring the health, security, and reliability of enabling platforms while maintaining operational excellence across all supported channels. In addition, the candidate must demonstrate the ability to help implement and maintain AI-powered solutions that support marketing channel engagement to optimize channel performance, personalize customer interactions, and derive actionable insights from engagement data. The role encompasses both new project delivery and ongoing BAU (Business as Usual) operations, requiring effective collaboration and communication with key internal and external stakeholders to align priorities, resolve issues, and drive continuous improvement. If you want an exciting and rewarding career that is meaningful, consider joining our diverse team!

Key Responsibilities:

Participates in all aspects of channel engagement and cross channel measurement which includes designing, implementation, documentation, testing, deployment, and support. Leverages AI/ML models, and intelligent automation to develop & continually optimize marketing channel engagement solutions. Builds solutions and supports integration of APIs to drive the interactions between client applications and backend servers or external services. Applies a security minded application development approach, applying secure coding principles. Undertakes the debugging, unit testing and troubleshooting throughout the development process under minimal supervision. Performs test code reviews for others in project, providing feedback on areas for improvement. Codes internally developed applications and/or configures off-the-shelf applications using programming, scripting and database languages. Drives agile best practices and supports an engineering culture that fosters innovation and creativity. Actively engages & participates in new programs/projects and ensure optimal execution as well as proactive/seamless communication among the cross-matrix teams. Explores digital opportunities by researching emerging technologies and platforms, conducting feasibility studies, and collaborating with teams to implement innovative digital marketing strategies. Partners with global, regional & local stakeholders to drive the adoption and enablement of measurement solutions by supporting change management, end user training & ongoing platform/application support. Drive the organization's media & non-media data ingestion, data quality management & data visualization processes & capabilities, fostering continuous improvement. Ensure management & control of IT project(s) and / or operational tasks including

• Creation of tracking parameter generator templates for the following channels: Home Office & Triggered Emails, SMS, Web, Web, Social Media, Podcasts, Vanity, QR codes; third party emails, display/banners etc.

Creation of naming convention generators for US commercial third-party placements, for social, display, and third party emails. Maintaining and troubleshoot Claravine and Adobe Analytics Mapping Integration, as well as Claravine and S3 output integration to CSCAN. Custom and generic shortened URLs (bit.ly); QR code creation Enable & maintain data ingestion & data quality management processes as well as data visualization platforms/tools like Power BI / Tableau / DOMO or similar to support media & cross-channel measurements Partner with external platform partners/vendors to influence & drive their product roadmaps Identify opportunities to leverage AI solutions for continuous improvement such as increasing productivity or cost savings throughout the delivery process Strong technical writing skills for updating supporting documentation, Knowledgebase articles etc. Partner closely with the various Commercialization-BI&T team to align and identify opportunities / synergies in respective capabilities and IT investments. Responsible for ensuring that all IT functions are successful in their delivery of services to drive value/impact for the business teams. Key matrix IT partner functions include enterprise & data architecture, cyber security, application build & support, portfolio & program management, enterprise information management, collaboration services, infrastructure services.

Desired Candidate Characteristics:

Must be open to various technology rotations. Have a strong commitment to a career in technology with a passion for healthcare Foundational understanding of Artificial Intelligence (AI) and Machine Learning (ML) concepts, with a curiosity and willingness to learn how AI tools and models can be applied to marketing channel engagement and analytics. Ability to understand the needs of the business and commitment to deliver the best user experience and adoption.

Strong analytical and technical skills:

Ability to design wireframes, data models, and technical designs based on functional specifications and business requirements. Proficiency in programming languages like SQL, Python, and R.

Expertise in visualization tools:

Experience in designing and developing visually appealing dashboards using tools like Tableau, DOMO, Power BI etc. Familiarity with advanced data management & visualization capabilities such as parameters, actions, tooltip modifications, API integration, and data science capabilities. Familiarity with cloud-based data platforms, including basic experience with data querying, data pipeline workflows, or working within these environments to support analytics and reporting needs Data transformation and ETL proficiency: Hands-on experience with ETL solutions and traditional transformation techniques to manipulate and prepare data for reporting and analysis. Excellent communication, presentation & interpersonal skills. Innovative and inquisitive nature to ask questions, offer bold ideas and challenge the status quo. Agility to learn new tools and processes continually.

Required Qualifications:

Bachelor's Degree with 1-3 years of IT work experience. Proven understanding of different type of data connections, data quality management, data processing & data visualization tool like Power BI or Tableau or DOMO etc. Deep analytical skills, logical thinking mindset and energized by problem solving to identify and resolve technical issues Proactive, solution-oriented approach Capable of working cooperatively across boundaries and within a matrix to achieve results. Ability to deliver complex systems to one or multiple geographies and business units. Experienced in information technology and management, project and portfolio management, planning & delivery of systems/solutions. Proven experience in coordinating media & non-media campaigns as well as providing IT support for marketing activations. Strong analytical skills with the ability to analyze data and provide actionable insights. Familiarity with and awareness of the Pharmaceutical Industry. Demonstrates influencing skills with key partners across functions/regions.

Desired Experience:

Digital Marketing experience with media (paid, owned, and earned) & non-media channels Excellent collaboration and communication skills, with the confidence to build strong partnerships & influence leaders in the organization. Hands-on experience with data visualization platforms/tools like Tableau, DOMO or Power BI Hand-on experience in establishing data connections, building datasets, dashboards and visualization cards Hands-on experience with Claravine platform Strong BI skills, deep understanding in relational & non-relational databases and data warehouse Hands-on experience with Amazon Redshift and Databricks Understanding of data science concepts like machine learning models Exposure to AI-assisted platforms, prompt-based tools, or data-driven automation — even in an academic or project setting Well versed in API techniques, SQL, Python etc. Experience with Project Management and leading projects to completion. Familiar with agile and scrum methodologies Strong analytical and problem-solving skills Familiar with documenting current state process flows and/or process mapping tools (

Examples:

Process mapping in PowerPoints or Visio, etc.) Knowledgeable with Project Security Reviews, Data Privacy Reviews and Data Privacy policy Strong understanding of IT processes like information/data architecture, data privacy reviews, cyber security reviews risk assessments etc.

Other Experience:

Working knowledge of agile software-development lifecycle methodologies. Demonstrated ability to support a dynamic culture of innovation and continuous improvement. Potential to develop into an internally and externally recognized thought-leader in the field of omni-channel capabilities & solutions/services. Experience working with geographically separate project teams. Strong technical writing skills for updating supporting documentation, knowledgebase articles etc. If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Compensation Overview:

Princeton

• NJ•

US:

$76,080

• $92,185 The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis.

Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee's work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience. Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/. Benefit offerings are subject to the terms and conditions of the applicable plans in effect at the time and may require enrollment.

Our benefits include:

Health Coverage:

Medical, pharmacy, dental, and vision care.

Wellbeing Support:

Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).

Financial Well-being and Protection:

401(k) plan, short

• and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.

Work-life benefits include:

Paid Time Off US Exempt Employees:

flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)

Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees:

160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays Based on eligibility

• , additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.

All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown. •

Eligibility Disclosure:

The summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours, depending on the nature of their work, and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors, leased workers and other service providers are not eligible to participate in the program. Uniquely Interesting Work, Life-changing Careers With a single vision as inspiring as "Transforming patients' lives through science™ ", every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues. On-site Protocol BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role: Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function. Supporting People with Disabilities BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement. Candidate Rights BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area. If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/ Data Protection We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection. Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations. If you believe that the job posting is missing information required by local law or incorrect in any way, please contact BMS at TAEnablement@bms.com. Please provide the Job Title and Requisition number so we can review. Communications related to your application should not be sent to this email and you will not receive a response. Inquiries related to the status of your application should be directed to Chat with Ripley.

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: Senior Specialist, Channel Engagement & Cross-Channel Measurements Data Privacy Link We're creating innovative medicines for patients fighting serious diseases. We're also nurturing our own diverse team with inspiring work and challenging career options. No matter the role, each one of us makes a contribution. And that makes all the difference.