Information Technology_USA - USA_Engineer

Redpoint Developer / Marketing Automation Specialist (RPDM)

Location:

Malvern, PA Experience Required:

6-10 Years Job Overview We are seeking an experienced Redpoint Developer / Marketing Automation Specialist with strong expertise in Redpoint Interactions (RPI) and Redpoint Data Management (RPDM) to support enterprise-level omnichannel marketing initiatives. The ideal candidate will have hands-on experience in campaign execution, customer segmentation, workflow automation, and data-driven personalization strategies. This role requires strong technical skills in Redpoint tools, SQL/Oracle, Redshift, and AWS technologies , along with the ability to collaborate with marketing and analytics teams to deliver highly targeted customer engagement campaigns. Must Have Skills Strong hands-on experience with Redpoint Interactions (RPI) and Redpoint Data Management (RPDM) Expertise in Oracle SQL , data segmentation, and audience targeting logic Experience with Amazon Redshift Knowledge of Customer Data Platforms (CDP) Experience designing and managing omnichannel marketing campaigns Strong understanding of campaign workflows, customer journeys, and automation scheduling Experience with A/B testing and campaign performance optimization Good to Have Skills AWS technologies including: EC2 S3 Glue Experience with Salesforce Sales Cloud Knowledge of PySpark Exposure to cloud-based marketing ecosystems and large-scale customer data platforms Key Responsibilities Design, develop, implement, and optimize omnichannel marketing campaigns using Redpoint Interactions Build and maintain customer segmentation, targeting, and personalization strategies Develop and monitor automated workflows and customer journey orchestration Schedule and manage automations between RPI and RPDM Perform A/B testing, campaign analysis, and performance tracking Work closely with marketing, analytics, and data engineering teams to improve campaign effectiveness Ensure data quality, campaign accuracy, and timely execution of marketing initiatives Utilize Redshift, SQL, and AWS services for campaign data processing and optimization Required Qualifications 6-10 years of IT experience with strong focus on marketing automation and campaign management Proven expertise in Redpoint tools (RPI & RPDM) Strong SQL/Oracle querying and data manipulation skills Experience working with enterprise-scale customer data environments Excellent communication and collaboration skills Preferred Qualifications Experience with AWS cloud technologies Prior experience in CDP-driven marketing environments Exposure to Salesforce ecosystem and cloud integrations Ability to work in Agile delivery environments

SYSMIND LLC

is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without any discrimination. We promote and support a diverse workforce at all levels in the company. All job offers are contingent upon completion of a satisfactory background check and reference checks. Additionally passing the drug test may also be required. All contractors intending to work on SYSMIND's W2 are "at will" employees.