Managed IT Services Marketing Specialist

Managed IT Services Marketing Specialist Winder, GA Job Details Full-time $22.00 - $37.50 an hour 4 days ago Benefits Paid time off Flexible schedule Qualifications LinkedIn CMMC Lead generation experience (11-15 years) PCI Social media campaign management Lead generation experience (3-5 years) Content writing

SOC 2 HIPAA

Email marketing campaigns Data reporting Lead generation Mid-level SEM campaigns Marketing strategy development ROI White papers Key Performance Indicators Salesforce Cloud Online blogs NIST standards Conversion optimization Pay-per-click (PPC) advertising Marketing analytics Lead generation experience (16-20 years) CRM system proficiency Cybersecurity Case studies Paid search marketing Data-driven decision making Lead generation experience (6-10 years) Multichannel marketing Inbound marketing Campaign performance reporting Analytics Paid search advertising campaigns Full Job Description About Us We are a Managed Services Provider (MSP) and Managed Security Services Provider (MSSP) delivering cutting-edge IT and cybersecurity solutions to small and mid-sized businesses. Our mission is to help organizations stay secure, productive, and ahead of evolving technology challenges by implementing best-in-class solutions with a mixture of AI offerings and a Georgia based support team consisting of help desk staff, NOC team and SOC team. We're looking for a results-driven Marketing Specialist to generate high-quality leads and fuel our sales pipeline. Role Overview The Marketing Specialist will be responsible for designing and executing marketing strategies that drive qualified leads for our Sales Specialist. This role sits at the intersection of marketing and sales, with a strong focus on demand generation, campaign performance, and measurable ROI. Key Responsibilities Lead Generation & Campaign Execution Develop and execute multi-channel marketing campaigns (email, digital ads, social, events, trade shows, conferences, webinars) Generate qualified leads for MSP and cybersecurity services Build and manage inbound and outbound lead funnels Content & Messaging Create compelling content (blogs, case studies, whitepapers, landing pages) Translate technical IT/security services into clear business value Collaborate with sales to align messaging with target audiences Digital Marketing Manage SEO/SEM strategies to increase visibility and traffic Run and optimize paid campaigns (Google Ads, LinkedIn, etc.) Oversee website performance and conversion optimization Marketing Automation & CRM Utilize tools like HubSpot, Salesforce, or similar platforms Track, score, and nurture leads through the funnel Ensure smooth handoff of qualified leads to sales Analytics & Optimization Monitor KPIs (CPL, conversion rates, ROI) Continuously optimize campaigns based on performance data Provide regular reporting and insights to leadership

Qualifications Required:

3-5+ years of experience in B2B marketing, preferably in MSP, MSSP, or IT services Proven track record of generating qualified leads Experience with marketing automation and CRM tools Strong understanding of digital marketing channels and tactics

Preferred:

Experience marketing cybersecurity or IT services Familiarity with MSP tools, services, or industry trends Knowledge of compliance frameworks (NIST, CMMC, PCI-DSS, HIPAA, SOC 2, etc.) is a plus Key Skills Lead generation & demand generation strategy Content creation and storytelling Data-driven decision making Marketing automation & CRM management Collaboration with sales teams Success Metrics Number of qualified leads generated Cost per lead (CPL) Conversion rates from marketing to sales Pipeline contribution and revenue impact Why Join Us? High-growth company with strong market demand Direct impact on revenue and business growth Opportunity to shape marketing strategy from the ground up Collaborative, tech-forward environment

Pay:

$22.00 - $37.50 per hour Expected hours: 40.0 per week

Benefits:

Flexible schedule Paid time off

Work Location:

Hybrid remote in Winder, GA 30680