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Job Description
Cerebra Consulting Inc is a System Integrator and IT Services Solution provider with a focus on Big Data, Business Analytics, Cloud Solutions, Amazon Web Services, Salesforce, Oracle EBS, Peoplesoft, Hyperion, Oracle Configurator, Oracle CPQ, Oracle PLM and Custom Application Development. Utilizing solid business experience, industry-specific expertise, and proven methodologies, we consistently deliver measurable results for our customers. Cerebra has partnered with leading enterprise software companies and cloud providers such as Oracle, Salesforce, Amazon and able to leverage these partner relationships to deliver high-quality, end-to-end customer solutions that are targeted to the needs of each customer.
Job Title:
Adobe Marketo Engage Specialist Location:
Atlanta GA (Onsite/Hybrid) Adobe Marketo Engage Specialist Job description Job Summary We are seeking a mid-to-expert level Adobe Marketo Engage Specialist to own, scale, and optimize our marketing automation ecosystem, which should be future-proof our global marketing technology ecosystem. In this role, you will serve as the technical owner of our Marketo instance, you will design and drive enterprise-level strategy, sophisticated multi-channel campaigns, architect lead-scoring models, and data governance, and complex system integrations. The ideal candidate is a data-driven problem solver who can translate marketing goals into scalable, automated solutions.
Key Responsibilities Architecture:
Design, build and maintain a scalable global Marketo instance structure, including workspaces, partitions, and custom objects, and optimize complex smart campaigns, multi-touch nurture streams, and global operational workflows.
Lead Lifecycle:
Architect and refine lead scoring, routing, and data normalization models to improve sales alignment. Build and optimize advanced revenue cycle models (RCM), multi-product lead scoring, and automated velocity tracking
Integrations:
Lead/manage complex API integrations, troubleshoot the native Marketo-CRM sync (e.g., Salesforce, Microsoft Dynamics) to ensure seamless data flow and governance,
Advanced Analytics:
Build multi-touch attribution models, custom reports, and advanced dashboards to prove marketing ROI and campaign performance.
A/B Testing & Optimization:
Lead structural A/B testing strategies for emails, landing pages, and user journeys to maximize conversion rates.
Governance and Compliance:
Establish and enforce instance governance, naming conventions, user permissions, and Monitor email deliverability, manage preference centers, and ensure global privacy compliance (e.g., GDPR, CCPA).
Revenue Attribution:
Architect advanced multi-touch attribution models to accurately measure and report marketing's impact on pipeline and revenue.
Team Leadership:
Serve as the internal subject matter expert, mentoring junior specialists and advising executive leadership on marketing tech investments.
Required Skills & Qualifications Experience:
7+ years of hands-on administration and architecture experience within Adobe Marketo Engage, ideally in a large B2B enterprise.
Certification:
Adobe Certified Professional or Expert (Marketo Engage Business Practitioner) is highly preferred, Adobe Certified Expert (ACE) or Adobe Certified Master (Marketo Engage Architect) credential are plus if any
Technical Skills:
Mastery of Webhooks, REST APIs, Velocity Scripting, HTML/CSS for email/landing page troubleshooting and experience using Velocity Scripting, and advanced data manipulation.
Data & CRM Mastery:
Deep knowledge of CRM data structures and schemas, data objects and lead-to-opportunity pipelines, data mapping, custom development, and data warehouse integrations (e.g., Snowflake).
Strategic Vision:
Proven track record of transforming messy marketing instances into highly efficient, revenue-driving machines
Analytical Mindset:
Expert-level skills in Excel, Google Analytics, or BI tools (like Power BI, Tableau) to analyze raw marketing data. Syed Waseem Technical Recruiter Cerebra Consulting Inc , 270 lancaster Ave, Suite-D2, Malvern, PA 19355 Phone| Fax| Email | Website|
