Data Analyst and Trainer

Carizona is seeking a highly motivated and detail-oriented Data Analyst & CRM Performance Specialist to join our growing team. This role is ideal for someone who can bridge the gap between data insights and dealership operations, with a strong emphasis on leveraging our VinSolutions CRM to drive sales performance, improve lead management, and optimize advertising spend. This position will play a critical role in training staff, analyzing key performance metrics, and identifying actionable opportunities to increase profitability and efficiency across the dealership. Train sales, BDC, and management staff on proper use of VinSolutions CRM Ensure consistent and compliant CRM usage across all departments Develop training materials, SOPs, and onboarding processes for new hires Monitor CRM activity and enforce accountability standards Analyze dealership data including: Lead sources and conversion rates Sales performance and closing ratios Inventory turn and aging Customer follow-up and engagement metrics Create and present weekly and monthly performance reports to management Sales & Marketing Optimization Identify trends to improve lead conversion and sales performance Evaluate effectiveness of advertising channels (AutoTrader, third-party leads, digital campaigns) Provide recommendations for advertising budget allocation based on ROI Track cost-per-lead, cost-per-sale, and campaign performance Operational Insights Identify inefficiencies in the sales process and recommend improvements Work closely with management to implement data-driven strategies Monitor KPI performance and help drive accountability across teams Experience with VinSolutions CRM (required) Background in automotive dealership operations (highly preferred) Strong analytical and problem-solving skills Advanced proficiency in Excel, Google Sheets, or similar tools Ability to interpret data and translate it into actionable strategies Strong communication and training skills Self-motivated with the ability to work independently Automotive sales, BDC, or management experience Experience with digital marketing analytics (Google Analytics, lead providers, etc.) Familiarity with dealership KPIs and reporting metrics

Pay:

$51,978.62 - $70,640.92 per year

Benefits:

401(k)

Work Location:

In person