Audience Customer Data Analyst Auburn Hills, MI

Back Audience & Customer Data Analyst#2014748 Auburn Hills, Michigan, United StatesApply X Facebook LinkedIn Email Copy Job Description The Audience & Customer Data Analyst is responsible for transforming customer and audience-level data into actionable insights that inform marketing strategy, audience targeting, and performance optimization across the Connected Marketing Funnel. This role blends analytical rigor, customer data expertise, and cross functional collaboration to support data-driven decision making for marketing and business stakeholders.

Success in this role requires strong customer data fluency along with a deep understanding of the customer journey and effectively analyzing and communicating audience-level performance across touchpoints.

Key Responsibilities include:

Audience & Customer Data Analysis:

Analyze customer and audience-level data to identify behavioral patterns, funnel progression trends, and conversion outcomesEvaluate segmentation logic and audience strategies, identifying improvement opportunities based on performance signalsConduct root-cause and cause-and-effect analysis to understand drivers of business and marketing performance

Cross-Functional Collaboration:

Collaborate closely with internal business stakeholders and agency teams to align on analytical needs and unify methodologiesSupport stakeholders in understanding data logic, analytical outcomes, and audience-level implicationsCommunicate complex analytical concepts in clear, business-focused language to both technical and nontechnical teamsRespond to ad hoc analytical requests from leadership in fast paced environments

Data Strategy & Enablement:

Identify data gaps, inconsistencies, or challenges related to customer or audience-level inputs and partner with upstream teams to address themEnsure analytical frameworks, performance metrics, and data definitions remain consistent across teams and deliverables Location(s) 1000 Chrysler Drive, Auburn Hills, Michigan 48326,

United States Requirements Basic Qualifications:

Bachelor's degree8+ years of experience in analytics, business analysis, customer insights, or a related data focused roleStrong technical skills with SQL for data extraction and analysisStrong analytical and problem solving skills, with the ability to interpret complex datasets and derive meaningful insightsExperience working with customer data, audience segmentation, or customer journey analyticsProven ability to collaborate with cross functional teams, external partners, and stakeholders at multiple levelsStrong verbal and written communication skills with the ability to translate technical findings into business relevant insights

Preferred Qualifications:

Experience with Customer Data Platforms (CDPs) and audience modelingFamiliarity with marketing measurement, CRM programs, or multitier marketing environmentsExperience with data visualization tools (e.g., Power BI, Tableau, Qlik) to support insight deliveryAutomotive industry experience Employment Type Full-time Stellantis At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future. Additional Job Posting Information Our Benefits•Designed with You in MindComprehensive Health & Well-being CoverageFrom your very first day, you'll have access to medical, dental, vision, and prescription drug coverage•ensuring you and your family stay healthy and protected.

Generous Paid Time Off We believe in work-life balance. That's why we offer: 17+ paid holidays, including shut-down from December 24th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.

Competitive Retirement Savings PlansWe help you plan for the future with:

An employer match on contributions to your 401k, Roth, and Catch-Up plansAn employer contribution, even if you don't contributeIncome Protection & Insurance OptionsBenefit from included and optional disability, life, and other insurance programs•because your peace of mind matters.

Company Vehicle Lease ProgramEligible employees and their immediate families can enjoy company vehicle lease options with included insurance, maintenance, and unlimited mileage. Plus, take advantage of exclusive discounts on Stellantis products.

Family Building BenefitWe proudly support all paths to parenthood•including fertility and infertility treatments, adoption services, and gestational surrogacy.

Support for Your Growth and Giving BackWe believe in investing in your future and your passions:

Tuition reimbursementStudent loan refinancing programs18 paid volunteer hours each year to make a difference in your communityAnd so much more!

When you join us, you're not just building a career•you're joining a company that supports you, inside and outside of work. Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled.