Information Analyst II

Information Analyst II Butler/Till, Inc. Rochester, NY Job Details Full-time $48,000 - $76,000 a year 1 day ago Benefits Paid parental leave Paid time off Parental leave Employee stock ownership plan Qualifications Performance dashboard reports Data model design Dashboard development Power BI Data preprocessing Economics Data modeling Statistics Bachelor's degree in information technology Computer Science Bachelor's degree in statistics Marketing Technical documentation Bachelor's degree in finance Process improvement Data reporting Mathematics Bachelor's degree in economics Mid-level Finance SQL Bachelor's degree in marketing Policy & process development Bachelor's degree Task prioritization Data quality monitoring Project management software Marketing analytics Data validation Bachelor's degree in mathematics Cross-functional collaboration Power Pivot Bachelor's degree in computer science 2 years Communication skills Campaign performance reporting Excel data analysis Information Technology Database software proficiency Full Job Description SUMMARY The Information Analyst II plays a vital role in distilling raw data into actionable insights to inform campaign optimizations. They exercise discretion and independent judgment within the data collection, modeling, measurement planning, visualization, and analysis process. This individual collaborates closely with senior team members to analyze information needs, data relationships, workflow, and technical documentation. Strong communication skills, proactive attitude, and adaptability are crucial for success in this fast-paced, deadline-driven environment.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome:

Represent media data with domain expertise for campaign performance reporting.

Key Responsibilities:

Identify, collect, prepare, transform, and validate data. Understand and maintain data models, mappings, and relationships. Complete data transformations. Perform data quality audits. Act as a subject matter expert in data use for measuring and improving marketing campaigns.

Key Outcome:

Measurement Planning, Visualization & Analysis.

Key Responsibilities:

Establish business objectives and define KPIs and metrics. Assist in developing solutions to achieve client measurement goals. Create visualizations to effectively communicate performance. Build, update, and maintain Power BI dashboards for internal and external stakeholders. Documents observations resulting from Power BI dashboard reporting. Responsible for timely and accurate reporting delivery.

Key Outcome:

Technical Process Maintenance & Improvement Key Responsibilities:

Assist in the development of formal processes and conduct efficiency audits. Proactively support agency improvement/innovation initiatives.

Other Responsibilities:

Continuously learn and improve processes to ensure accuracy and efficiency. Organize and manage multiple priorities and projects. Take full responsibility and accountability for contributions and outcome. Ability to define problems, collect and review data, establish facts, and draw valid conclusions.

QUALIFICATIONS REQUIRED QUALIFICATIONS

- Bachelor's degree in Marketing, Computer Science, Information Technology, Statistics, Mathematics, Finance, Economics, or a related field 2+ years of relevant experience in data management, data visualization and/or campaign measurement. Developing or intermediate ability to code in SQL Deep experience in Microsoft Excel, including DAX, complex formulas, pivot tables, Power Pivot Experience in BI tools, preferably Power BI Strong written and verbal communication skills

PREFERRED QUALIFICATIONS

- Experience with digital media platforms. Experience analyzing media data. Experience in the Healthcare vertical. Experience using project management software.

CORE COMPETENCIES CUSTOMER FOCUS/CLIENT INTIMACY

seeking to understand client business challenges/needs and delivering continuous value to our clients.

COLLABORATIVE

working with teams and across the organization with ease.

OWNER AGILITY

able to continuously learn and quickly adapt to changing circumstances.

RESULTS DRIVEN

accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.

DISCIPLINED

Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting.

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $48,000 - $76,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. This is just one component of Butler/Till's total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.