Principal Engineer/ Salesforce Architect Marketing Cloud & Data Cloud

Job Title:

Principal Engineer/ Salesforce Architect Marketing Cloud & Data Cloud Location:

Atlanta, GA Role Overview:

We are seeking an experienced Salesforce Architect with deep expertise in Salesforce Marketing Cloud and Salesforce Data Cloud to lead end-to-end architecture, design, and implementation of scalable, data-driven customer engagement solutions. The ideal candidate will drive solution strategy, integration design, data modeling, and governance while collaborating with business and technical stakeholders.

Architecture & Design:

Define end-to-end architecture for Salesforce Marketing Cloud and Data Cloud solutions. Design scalable, secure, and high-performing solutions aligned with enterprise architecture standards. Lead technical solution design workshops and translate business requirements into architecture blueprints. Establish data architecture, identity resolution strategy, and Customer 360 design using Data Cloud. Marketing Cloud Expertise Architect solutions across: Email Studio Journey Builder Automation Studio Contact Builder Mobile Studio Personalization / Interaction Studio Design segmentation, personalization, and omni-channel engagement strategies. Implement triggered communications and real-time personalization use cases. Data Cloud (CDP)

Expertise:

Design data ingestion pipelines (batch and real-time). Implement data harmonization, identity resolution, and unified customer profiles. Build calculated insights, segments, and activation strategies. Ensure governance, data quality, and compliance with

GDPR / CCPA.

Integration & Technical Leadership:

Architect integrations between Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Marketing Cloud, Salesforce Data Cloud, and external systems such as ERP, data warehouses, and APIs. Define API strategies (REST / SOAP) and middleware architecture (MuleSoft preferred). Guide development teams on best practices and technical standards. Conduct architecture reviews and ensure solution scalability.

Stakeholder Management:

Collaborate with business leaders, marketing teams, and IT stakeholders. Provide technical leadership and mentorship to developers and consultants. Support pre-sales activities including solution estimation and proposal creation, where applicable.

Required Qualifications:

10+ years of IT experience, with 5+ years in Salesforce Architecture.

Strong hands-on experience with:

Salesforce Marketing Cloud Salesforce Data Cloud Deep understanding of: Customer data models Identity resolution Data governance Segmentation and campaign lifecycle Strong experience with API integrations and middleware tools. Strong knowledge of SQL and data modeling. Experience delivering enterprise-scale implementations.

Preferred Certifications:

Salesforce Marketing Cloud Consultant Salesforce Marketing Cloud Developer Salesforce Data Cloud Consultant Salesforce Application / System Architect Salesforce Certified Technical Architect (good to have)

Soft Skills:

Excellent communication and stakeholder management skills. Ability to translate business needs into technical architecture. Strong leadership and mentoring capabilities. Strong problem-solving and strategic thinking mindset. Nice to

Have:

Experience with AI-driven personalization (Einstein features). Experience with analytics tools such as Tableau and CRM Analytics. Industry experience in Healthcare, Retail, Financial