Data Scientist

Job

Insight Global

West New York, NJ (In Person)

$135,200 Salary, Full-Time

Posted 5 days ago (Updated 3 days ago) • Actively hiring

Expires 6/29/2026

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Job Description

Data Scientist at Insight Global Data Scientist at Insight Global in West New York, New Jersey Posted in about 2 hours ago.

Type:

full-time

Job Description:

We're hiring a Senior Data Scientist to own end-to-end Marketing Mix Modeling (MMM) and conversion/attribution analytics. This is a hands-on role for someone who has shipped models to production, influenced real ad spend decisions, and can partner directly with Sales, Strategy, and Planning leadership. MMM & Media Planning (60%) Own MMM end-to-end: data prep ? modeling ? validation ? production Build & maintain pipelines with Data Engineering (GCP) across linear, streaming, audio, and digital Translate outputs into actionable planning insights (budget allocation, channel mix, optimization) Integrate MMM into internal tools for planning & campaign measurement Calibrate models with lift studies and reconcile against MTA/platform data Attribution & Conversion Analytics (30%) Build and productionize multi-touch attribution (MTA) models Analyze 1P / 2P / 3P data (pixels, viewership, retail, search, etc.) to measure campaign performance Execution & Stakeholder Ownership (10%) Write production-level code and own model deployment Present insights to VP+ stakeholders, agencies, and advertisers Independently drive initiatives from concept ? production Collaborate with engineers, data scientists, and product teams

Required:

7+ years in data science (4+ years in MMM / marketing measurement) Proven experience shipping models + pipelines to production Strong Python/R + SQL + modern data stack (cloud, CI/CD, orchestration) Deep experience with MMM, MTA, incrementality testing, lift studies Experience with MMM frameworks (e.g., Robyn, PyMC, Meridian, LightweightMMM) Strong executive communication (technical + business audiences) Ability to work hybrid in NYC (4 days/week)

Preferred:

Media-side experience (publisher, streaming, ad-tech, agency) Exposure to ACR / set-top box / streaming data Experience with 3rd-party data providers (NIQ, Polk, EDO, etc.) GCP (BigQuery, Vertex AI, Composer) Familiarity with clean rooms, identity graphs, cross-platform measurement Background in causal inference (GeoLift, synthetic controls, uplift modeling) IG has benefit options available at a discount from Day 1 of employment. This is a 12month contract to start paying around $65/hour.