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Salesforce Marketing Cloud Administrator
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Insight Global
Middletown, CT (In Person)
Full-Time
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Job Description
Job Description Insight Global is seeking a Salesforce Marketing Cloud Administrator to support the day-to-day management, configuration, and optimization of the Marketing Cloud platform. This individual will partner closely with marketing, CRM, and data teams to execute campaigns, maintain data integrity, and enhance platform capabilities. The role is hands-on, supporting audience segmentation, campaign execution, automation, and personalization while ensuring compliance with marketing regulations and internal governance standards. This position plays a critical role in enabling the marketing team to deliver targeted, high-performing campaigns aligned to business objectives within a regulated financial services environment. The Administrator will be ensuring customers are targeted with the right email campaigns and be pulling segment data using SQL, personalizing content using AMPScript, and ensuring accuracy before the email goes out. There will be ongoing maintenance to the platform such as managing users and sends, keeping data clean and compliant, and ensuring the Salesforce system is connected properly to other platforms within the business. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.
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Insight Global's Workforce Privacy Policy:
https://insightglobal.com/workforce-privacy-policy/. Skills and Requirements- 5+ years of Salesforce Marketing Cloud Administration Experience
- Strong experience with Journey Builder, Email Studio, Automation Studio, and Contact Builder
- Proficiency in SQL and AMPscript for audience segmentation and personalization
- Experience with campaign execution, QA/testing and data management (extensions and automations)
- Experience intergating Marketing Cloud with Salesforce and other external data sources
- Knowledge of marketing compliance standards (GDPR, CCPA, CAN-SPAM)
- Banking or financial services background
- Salesforce Marketing Cloud Admin Certifications