Salesforce Marketing Cloud Engagement Administrator

• _Please note: This role is not eligible for immigration Work Visa sponsorship, either currently or in the future._
• Key Responsibilities
• Marketing Cloud Engagement
• + Serve as the primary execution and administration resource for Salesforce Marketing Cloud Engagement.

+ Configure and maintain Marketing Cloud components including Email Studio, Journey Builder, Automation Studio, and Contact Builder. + Build, execute, and support email campaigns, automated journeys, and triggered communications in partnership with Marketing and Communications teams. + Use SQL to build and maintain data extensions, segmentation queries, and automation logic supporting campaign execution. + Maintain and enhance customer journeys, decision splits, data relationships, and personalization logic. + Monitor campaign performance, subscriber engagement, and automation health, providing insights to improve targeting and personalization. + Perform quality assurance, testing, rendering validation, and pre-send checks to ensure accuracy and compliance. + Maintain Marketing Cloud data hygiene, subscriber management, and synchronization processes. + Support content and data reviews with Legal and Compliance to ensure adherence to CAN-SPAM, GDPR, and internal data usage standards. + Document operational processes, standards, and Marketing Cloud runbooks.

• Salesforce Core Administration
• + Provide supporting administration for the Salesforce CRM platform to enable marketing and communications use cases.

+ Configure Salesforce objects, fields, page layouts, validation rules, and Flow automation related to marketing processes. + Support user access, roles, profiles, permissions, and security controls in alignment with compliance requirements. + Maintain CRM data integrity, consent data, and reporting used for segmentation, compliance, and customer communications. + Collaborate with the Salesforce Architect/Product Owner on enhancements and platform changes impacting marketing operations.

• Compliance & Governance
• + Operate within established governance models and change management processes. + Support compliance with industry regulations including ERISA, SEC, FINRA, and GDPR. + Assist in maintaining audit trails, documentation, and approval records for CRM and marketing activities. + Follow approved data-handling, access, and encryption standards.
• Qualifications
• + Bachelor's degree in Marketing, Information Systems, or a related field, or equivalent professional experience.

+ Salesforce Certified Platform Administrator (Strongly Preferred). + Salesforce Certified Marketing Cloud Engagement Administrator (Strongly Preferred). + Salesforce Certified Marketing Cloud Email Specialist. + 3-6 years of hands-on experience supporting Marketing Cloud Engagement, with supporting Salesforce administration experience; experience in a regulated industry strongly preferred. + Experience using SQL for complex joins, data normalization, and behavioral or transactional segmentation. + Working proficiency in AMPscript and

HTML/CSS

for dynamic content, personalization, and troubleshooting, with at least 6 months of hands-on experience. + Strong understanding of CRM data models, marketing automation, consent management, and customer lifecycle management. + Knowledge of email compliance and data governance best practices, including CAN-SPAM and GDPR. + Demonstrated ability to manage multiple concurrent initiatives and execute within defined governance frameworks. + Strong communication and collaboration skills to work cross-functionally with Marketing, Communications, Compliance, IT, and platform leadership.

• Preferred Skills & Experience
• + Experience working within Agile or formal project delivery frameworks.

+ Experience with Marketing Cloud Connect, including CRM data synchronization, Contact Key strategy, and Salesforce-to-Marketing Cloud data flows. + Experience building multi-step, decision-based journeys in Journey Builder. + Exposure to Einstein features (Send Time Optimization, Engagement Scoring, personalization) is a plus.