Public Information Specialist

Public Information Specialist University of Hawaii - 4.2 Honolulu, HI Job Details Full-time 1 day ago Qualifications Website activity analysis Report preparation Computer operation Staff supervision Managing marketing project budgets Team leadership Word processing Managing multimedia project budgets Social media data Content performance analytics Visual communication design Media data analysis Marketing analytics Strategic communications Community relationship building Multimedia design

Full Job Description Description Title:

Public Information Specialist Position Number:

0080485

Hiring Unit:

College of Arts, Languages & Letters, Office of the

Dean Location:

University of Hawaii at

Manoa Date Posted:

May 18, 2026

Closing Date:

June 2, 2026

Band:

B Salary:

salary schedules and placement information

Full Time/Part Time:

Full-time Month:

11-month

Temporary/Permanent:

Permanent Duties and Responsibilities:

Serve as a core member of the College's leadership team, working closely with the Dean and leadership team to provide strategic communications counsel and support for College-wide initiatives and decision-making. Develop, implement, and continuously refine a comprehensive strategic communications and marketing plan for CALL, ensuring alignment with the University of Hawaii at Manoa's overarching brand identity and communication goals. Serve as the primary architect and guardian of CALL's brand messaging, ensuring consistency, accuracy, and compelling storytelling across all platforms and communications to effectively convey the College's mission and unique contributions of faculty and student excellence. Strategically manage and continuously enhance the College's official website, ensuring it is current, user-friendly, visually appealing, and serves as a dynamic hub for information about CALL's programs, events, and achievements. This includes content management systems, navigation, and user experience, in collaboration with the CALL IT Manager. Develop initiatives that highlight the enduring relevance and societal impact of studies in the arts, humanities, languages, and area studies. Stay abreast of current and emerging communications techniques, technologies, and best practices relevant to higher education and the liberal arts. Advise the Dean, department chairs, and program directors on all matters related to media relations, public perception, and strategic communications. Serve as the CALL point of contact for the University of Hawaii System communications team to ensure coordinated efforts and amplify CALL's visibility. Define the strategic direction for official social media platforms and oversee the creation of original content designed to deepen stakeholder engagement, build community, promote events, and amplify CALL's message. Design and produce sophisticated recruitment and publicity materials across print, visual, digital, television, and podcast formats to enhance the College's reach to prospective students and the general public. Manage the editorial calendar and content strategy for the "CALL Weekly" and "CALL Lately" publications to ensure consistent institutional messaging. Oversee the professional distribution of sophisticated content curation for publications and social media posts to internal and external audiences. Direct staff and/or student assistants in the tactical execution of digital assets, ensuring all materials align with the College's overarching branding and recruitment yield goals. Serve as primary liaison for story-sharing to ensure CALL representation in UH System-wide media channels. Coordinate communications for donor-facing projects; provide publicity and organizational leadership for donor stewardship and fundraising events. Showcase the impact of philanthropic support on scholarships, faculty research, creative endeavors, and program enhancements within CALL. Execute cross-platform recruitment strategies to elevate CALL's institutional profile and drive student enrollment. Analyze website and social media analytics to inform content strategies and measure communication effectiveness. Develop and manage crisis communication plans for the College, collaborating closely with the University's central communications office. Plan, promote, direct, and coordinate functions, including but not limited to the Dean's Reception, Donor Receptions, and Discover Manoa. Ensure CALL's specific branding and identity are prominently featured during university-sponsored events, such as the Week of Welcome, the UHM Discover Manoa, and other recruiting opportunities. Implement the CALL's strategic plan into actionable media operations and effective communication workflows that support the College's long-term sustainability. Direct and manage the CALL's communications budget and resources. Other duties as assigned. Denotes essential functions

Minimum Qualifications:

Possession of a baccalaureate degree in Business Administration, Arts, Humanities, Social Sciences, such as Communications, Journalism, Public Relations, Marketing, English or related field and 5 years of progressively responsible professional experience with responsibilities for multimedia production, public relations, marketing, and/or journalism; or any equivalent combination of education and/or professional work experience which provides the required education, knowledge, skills and abilities as indicated. Considerable working knowledge of principles, practices and techniques in the area of multimedia production, public relations, marketing, and/or journalism as demonstrated by the broad knowledge of the full range of pertinent standard and evolving concepts, principles and methodologies. Considerable working knowledge and understanding of applicable federal and state laws, rules, regulations and theories and systems associated with multimedia production, public relations, marketing, and/or journalism. Demonstrated ability to resolve wide ranging complex problems through the use of creative reasoning and logic to accurately determine the cause of the problems and the resolution of the problems in an effective, innovative and timely manner. Demonstrated ability to interpret and present information and ideas clearly and accurately in writing, verbally and by preparation of reports and other materials. Demonstrated ability to establish and maintain effective working relationships with internal and external organizations, groups, team leaders and members, and individuals. Demonstrated ability to operate a personal computer, apply word processing software. If applicable, for supervisory work, demonstrated ability to lead subordinates, manage work priorities and projects, and manage employee relations. Demonstrated ability to work effectively under tight deadlines, and work outside of normally scheduled hours including nights, weekends and holidays as directed. Demonstrated experience with applications to develop and disseminate marketing material such as Adobe Creative Cloud (InDesign, Photoshop, Illustrator), Canva, Mailchimp, Google Suite, Content Management Systems, etc. Demonstrated experience in developing and managing social media strategies. Experience analyzing website and social media analytics to measure the "communication effectiveness" and inform future content strategies. Ability to foster and maintain collaborative partnerships across all levels of university leadership, institutional units, and diverse public stakeholders. Demonstrated ability to write and edit a variety of materials and adapt them as appropriate for varied communication platforms and audiences. Demonstrated experience in a supervisory or leadership capacity, including the ability to direct staff or student assistants, and manage budgets and resources.

Desirable Qualifications:

Professional work experience in the marketing of higher education programs or strategic communications. Familiarity with University of Hawaii structure, mission, and programs. Familiarity with UH organizations, including, but not limited to Office of Research Services, Alumni Affairs, Office of University and Community Relations, and UH Foundation. Familiarity with various standard style guides. Experience in planning, promoting, and coordinating events and functions.

To Apply:

: A cover letter indicating how you satisfy the minimum and desirable qualifications, Current resume, Official transcripts (copies acceptable for application, but if selected, originals required upon hire), Names of three (3) professional references (including phone number and e-mail addresses).

Note:

Please create a new account if this is your first time applying for a position using NEOGOV.

Inquiries:

Shannon Oshiro, Administrative Service Manager, EEO, Clery Act, ADA The University of Hawai'i is an Equal Opportunity Institution and is committed to a policy of nondiscrimination in employment, including on the basis of veteran and disability status. For more information, visit: https://www.hawaii.edu/offices/eeo/policies/ Employment is contingent on satisfying employment eligibility verification requirements of the Immigration Reform and Control Act of 1986; reference checks of previous employers; and for certain positions, criminal history record checks. In accordance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, annual campus crime statistics for the University of Hawai'i may be viewed at: https://www.hawaii.edu/titleix/help/campus-security/ , or a paper copy may be obtained upon request from the respective UH Campus Security or Administrative Services Office. In accordance with Article 10 of the unit 08 collective bargaining agreement, bargaining unit members receive priority consideration for APT job vacancies. As a result, external or non BU 08 applicants may not be considered for some APT vacancies. BU 08 members with re-employment rights or priority status are responsible for informing the hiring unit of their status.

Accommodation Request:

The University of Hawai'i complies with the provisions of the Americans with Disabilities Act (ADA). Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the EEO coordinator directly. Determination on requests for reasonable accommodation will be made on a case-by-case basis. For further information, please refer to the following link: https://www.hawaii.edu/offices/eeo/accommodation-request/