US Industry Marketing Manager-Data Centers, Private Equi...

Working at Lockton At Lockton, we're passionate about helping our people achieve their ultimate potential. Our people are curious, action-oriented and always striving to make ourselves and those around us better. We're active listeners working to ensure understanding and problem solvers developing innovative solutions. If you can see yourself delivering excellent service to clients, giving back to our communities and being a part of our caring culture, you belong here. Business unit Lockton Management, LLC Schedule Full-time Lockton Benefits Offerings Click Here Workplace Hybrid Responsibility Icon Your Responsibilities The US Industry Vertical Marketing Manager for Data Centers, Private Equity and Aviation is responsible for supporting development and driving execution of integrated marketing communications programs. Success includes strengthening visibility and deepening engagement with Lockton's Data Centers, Private Equity and Aviation practices across both risk and people solutions. This marketer will report to the U.S. Industry Vertical Marketing Leader and work closely with business leaders and marketing teams to activate industry-specific strategies, content and campaigns. The position will also support internal alignment and communications. The ideal candidate is a hands-on marketer who can develop and execute strategic marketing communications programs. Strong writing skills are imperative. Key Responsibilities Industry & Marketing Strategy

• Under guidance of the U.S. Industry Vertical Marketing Leader, support the development and execution of vertical marketing strategies aligned to national and regional growth goals across Data Centers, Private Equity and Aviation.
• Translate complex offerings and industry trends into clear narratives, messaging frameworks, and sector-specific marketing plans.
• Create integrated marketing programs that align brand, digital, content, sales enablement, events, and internal communications. Internal & External Communication
• Develop clear internal messaging and communication plans to build understanding and adoption of vertical go-to-market strategies.
• Partner with internal communications resources to support change management efforts across teams.
• Serve as an effective communicator and collaborator across functional groups, ensuring alignment and visibility. Campaign Development & Activation
• Support the creation and lead activation of connected, multi-channel campaigns tailored to Data Centers, Private Equity and Aviation audiences.
• Oversee the development of content and marketing materials to ensure industry relevance and message consistency.
• Maintain resources such as RFP content libraries to demonstrate vertical expertise.
• Ensure marketing activities are measurable, scalable, and supportive of growth objectives. Performance, Reporting & Insights
• Under guidance of the U.S. Industry Vertical Marketing Leader, define KPIs to evaluate the effectiveness of vertical marketing initiatives.
• Provide regular reporting on campaign performance, engagement metrics, and marketing's contribution to growth.
• Use market insights and performance data to refine strategies and optimize execution. Qualification Icon Qualifications
• Bachelor's degree in Marketing, Communications or a related field.
• 6+ years of relevant marketing or communications experience, preferably in a complex or professional services environment.
• Experience supporting or managing cross-functional projects.
• Demonstrated ability to use data and insights to measure performance.
• Strong relationship-building skills with the ability to collaborate effectively across teams and seniority levels.
• Excellent verbal, written, and interpersonal communication skills.
• Highly organized with the ability to manage multiple priorities in a fast-paced environment.
• Positive, proactive, and open to feedback, with a team-oriented mindset.

#LI-RS Equal Opportunity Statement Lockton Companies is proud to provide everyone an equal opportunity to grow and advance. We are committed to an inclusive culture and environment where our people, clients and communities are treated with respect and dignity. At Lockton, supporting diversity, equity and inclusion is ingrained in our values, and we believe that we are at our best when we fully embrace everyone. We strive to cultivate a caring culture that learns from, celebrates and thrives because of our breadth of differences. As such, we recognize that recruiting, developing and retaining people with diverse backgrounds and experiences is vital and enabling our people to thrive personally and professionally is critical to our long-term success. About Lockton Lockton is the largest privately held independent insurance brokerage in the world. Since 1966, our independence has allowed us to serve our clients, take care of our people and give back to our communities. As such, our 13,100+ Associates doing business in over 155 countries are empowered to do what's right every day. At Lockton, we believe in the power of all people. You belong at Lockton. How We Will Support You At Lockton, we empower you to be true to yourself in all that you do. Your success is our success, and we provide opportunities to help you grow and create a rewarding career path, however you envision it. We are ready to meet you where you are today, and as your needs change over time. In addition to industry-leading health insurance, we offer additional options to support your overall health and wellbeing. Learn more about your Lockton experience No Agencies Please Any Employment Agency, person or entity that submits an unsolicited resume to this site does so with the understanding that the applicant's resume will become the property of Lockton Companies, Inc. Lockton Companies will have the right to hire that applicant at its discretion and without any fee owed to the submitting Employment Agency, person or entity. Employment Agencies, who have fee Agreements with Lockton Companies must submit applicants to the designated Lockton Companies Employment Coordinator to be eligible for placement fees.