Job Description
INFO SALARY
$130 - $160 LOCATION San Diego JOB TYPE
Permanent Associate Director, CDP & Data Activation Location:
Denver, CO, San Diego, CA, or Remote (case-by-case basis) Work Model:
Hybrid (2 days in office per week for local candidates) Compensation:
Base Salary $130,000 - $160,000 Work Authorization:
Candidates must be authorized to work in the United States. Sponsorship is not available for this role. We are seeking an experienced Associate Director of CDP & Data Activation to join a growing practice focused on customer data strategy, composable architecture, and cross-channel personalization. This role blends consulting, solution design, and hands-on execution. You will lead client engagements, architect activation strategies, and build audiences directly within platforms. You're equally comfortable presenting a first-party data roadmap to executive stakeholders and configuring reverse ETL pipelines. That balance is what makes this role unique. You will work across both packaged CDPs (e.g., Adobe Real-Time CDP, Segment) and composable approaches, bringing the judgment to determine which architecture best fits a client's maturity, tech stack, and goals. Adaptability across tools, platforms, and industries is essential, as this role supports a diverse portfolio. No two engagements are the same. Collaboration is central to success in this position. You will partner closely with teams across data collection, data engineering, user experience, CRM/lifecycle marketing, and paid media to ensure audience strategy and activation are integrated across the entire customer experience. As this practice expands, you will also help shape its future-contributing to team development, frameworks, standards, and overall delivery excellence in customer data and activation. Key Responsibilities Serve as a senior strategic and technical advisor, leading client initiatives in customer experience, data strategy, personalization, and MarTech transformation Lead executive workshops, discovery sessions, roadmap development, and architecture discussions with senior stakeholders (VP to C-level) Design and oversee implementations of customer data and personalization platforms, unifying CRM, web, app, offline, and media data for real-time activation Develop scalable first-party data strategies and audience frameworks driving measurable performance improvements Own the data activation layer, including: Packaged CDPs (e.g., Adobe RTCDP, Segment) Composable/reverse ETL tools (e.g., Hightouch, Census, RudderStack) Warehouse-to-activation pipelines Build and maintain audience segments, manage data flows, and configure integrations with marketing platforms Advise on MarTech architecture, governance, vendor selection, and operating models Align stakeholders, manage dependencies, and ensure successful delivery across complex engagements Coordinate cross-functional teams across strategy, engineering, analytics, and platform specialists Mentor team members in audience operations, activation QA, and omnichannel execution Drive innovation through reusable frameworks, scalable solutions, and process improvements Contribute to emerging capabilities, including AI-driven or automated activation approaches Experience & Qualifications 5+ years in CRM, customer data strategy, or MarTech consulting, including 3+ years in a senior, client-facing role Proven experience leading large-scale digital transformation initiatives Strong executive presence with experience engaging VP- and C-level stakeholders Hands-on experience with CDPs (e.g., Adobe RTCDP, Segment, mParticle) Familiarity with composable/reverse ETL tools (e.g., Hightouch, Census, RudderStack) Experience designing solutions that unify customer data across multiple channels for personalization Expertise in lifecycle marketing strategy, segmentation, and omnichannel journey design Experience managing data integrations across ESPs (e.g., Braze, Iterable, Klaviyo), media platforms, and CRM systems Working knowledge of warehouse-native architectures, SQL-based models, and data pipelines (SQL proficiency required) Experience in MarTech vendor evaluation and building business cases for technology investments Knowledge of privacy regulations (e.g., GDPR, CCPA), identity resolution, and data collaboration frameworks Strong track record of coordinating cross-functional teams and delivering complex programs on time Experience mentoring and developing junior team members Interest or exposure to AI-driven marketing, automation, or agentic systems Bachelor's degree in a relevant field or equivalent experience; advanced degrees or platform certifications are a plus CONTACT Jayme (Oshaben) Steinhilber Associate Vice President
