Associate Director U.S. Marketing - HCC Insights, Data & Optimization, Respiratory BU

Job Description Associate Director U.S. Marketing - HCC Insights, Data & Optimization, Respiratory BU Our Respiratory team is dedicated to delivering breakthrough innovations that improve the lives of respiratory patients worldwide. Our team of forward-thinking individuals achieve this through an unwavering commitment to support accessibility to medicine, providing new therapeutic solutions, and collaborating with governments and payers to ensure that people who need medicines have access to them. Our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people across the globe. The U.S. Respiratory business within our company is a growing part of our Company. The Associate Director U.S. Marketing- Insights, Data & Optimization, Respiratory BU will play a strategic role in supporting the continued commercial success of our newly acquired COPD asset. This role plays a critical role in shaping patient marketing strategy through deep understanding of patient behaviors, market dynamics, and campaign performance. This role is responsible for generating insights, building measurement frameworks, and driving continuous optimization across patient-focused marketing initiatives. The Insights, Data & Optimization lead partners closely with the Patient Marketing team, Customer Agile Teams (CATs), Analytics, and Digital Engagement teams to ensure all strategies and tactics are grounded in evidence and designed for measurable impact. This position will be based in Upper Gwynedd, PA and will report into the ED, U.S. Marketing, HCC Strategy Leader, Respiratory BU. Key Responsibilities include, but are not limited to: Translate patient, caregiver, and market insights into clear opportunities that shape patient marketing strategy, messaging, and experience design. Define research objectives and oversee qualitative and quantitative studies to understand patient needs, barriers, motivations, and journey dynamics. Partner with analytics, digital, and marketing teams to build measurement frameworks that evaluate full-funnel performance across DTC and patient engagement channels. Develop and maintain dashboards, reporting structures, and KPIs that provide visibility into campaign effectiveness and consumer behavior trends. Identify performance optimizations and recommend data-driven enhancements to targeting, messaging, channel mix, and journey design to improve patient acquisition and conversion. Support test-and-learn agendas by designing hypotheses, creating experimentation plans, and analyzing outcomes to inform future marketing strategies. Collaborate with cross-functional partners, including brand, media, digital, CRM, market research, analytics, and agency teams, to ensure insights and data are embedded throughout planning and execution. Synthesize complex data into clear, compelling narratives and recommendations for senior leadership and key stakeholders. Monitor competitive trends, category dynamics, and shifts in patient expectations to inform proactive strategy adjustments. Ensure all insight generation, data usage, and analytic practices adhere to compliance, privacy, and regulatory guidelines. As a member of the US Pharma Respiratory marketing team, partner with fellow colleagues to invest in each other's development, build a culture of inclusivity, psychological safety, transparency and stretch our collective team's thinking by challenging the status quo for the purpose of creating stronger outcomes.

Education:

Bachelor's degree or equivalent (BA/BS). MBA or equivalent preferred.

Requirements:

Minimum 5 years of progressive experience across marketing, sales, market access (or related experiences) in pharmaceutical or biotechnology industry. Preferred experience in insights, analytics, marketing science, or data-driven strategy. Strong understanding of patient and consumer behavior, healthcare market dynamics, and patient journey analytics. Proven experience translating insights and data into actionable marketing recommendations. Expertise in digital analytics, media measurement, CRM analytics, A/B testing, and full-funnel performance evaluation. Ability to synthesize complex data into clear narratives for diverse stakeholders. Strong project management skills and experience working cross-functionally in agile or matrixed environments. Excellent communication and presentation skills. Familiarity with compliance, regulatory considerations, and data privacy requirements (e.g., HIPAA) as they relate to patient marketing.

Location:

Upper Gwynedd, PA - Hybrid working model.

Travel:

Requires approximately 25% travel, including some weekends.

Required Skills:

Adaptability, Adaptability, Biotechnology, Brand Management, Content Creation, Creativity, Cross-Functional Leadership, Customer Insights, Data Privacy, Digital Analytics, Digital Consumer Engagement, Digital Marketing, Healthcare Marketing, Market Access, Marketing, Market Research, Market Segmentation, Mobile Messaging, Omnichannel Marketing, Patient Engagement, Privacy Regulations, Product Launches, Product Management, Psychological Safety, Regulatory Compliance {+ 2 more}

Preferred Skills:

Current Employees apply HERE Current Contingent Workers apply

HERE US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process. As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit: EEOC Know Your Rights

EEOC GINA

Supplement We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively. Learn more about your rights, including under California, Colorado and other US State Acts U.S. Hybrid Work Model Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.

This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as "remote". The salary range for this role is $142,400.00 - $224,100.00 This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs. The successful candidate will be eligible for annual bonus and long-term incentive, if applicable. We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits . You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

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We will consider qualified applicants with arrest and conviction records for employment in compliance with the

San Francisco Fair Chance Ordinance Los Angeles Residents Only:

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance Search Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular Relocation:

No relocation

VISA Sponsorship:

No Travel Requirements:

25%

Flexible Work Arrangements:

Hybrid Shift:

1st -

Day Valid Driving License:

No Hazardous Material(s):

N/A Job Posting End Date:

04/3/2026 •A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID:

R382199