Tech Ops Lead — CRM, Automation & Service Delivery Systems

Tech Ops Lead — CRM, Automation & Service Delivery Systems NEW ERA Digital Marketing Wayne, NJ Job Details Full-time 23 hours ago Qualifications Performance dashboard reports Dashboard development Google Sheets Client onboarding Automation Procedural guides Workflow management (operations management method) Visual Studio Code Mid-level Zapier Sales pipeline management CRM system proficiency AI ClickUp ChatGPT Full Job Description Read this before applying. NEW ERA Digital Marketing works only with painting contractors. One painter per service area. We have generated millions in named, tracked revenue for 50+ painting companies across the U.S. Our promise to those painters is aggressive: $100K in 90 days, or the painter does not pay. That promise only works when the system behind it works. Lead capture. CRM. Lead routing. Automations. Appointment booking. Dashboards. Reporting. SOPs. Client onboarding. Internal handoffs. That is the role. This is an individual contributor role to start. Not a VA role. Not a COO seat. Not a strategy chair. Not a people-management role on day one. You own the systems first. You prove reliability. Then the role grows. The Mission Make NEW ERA scalable without everything depending on the founder. Leads get captured, routed, followed up, tracked, and reported. Clients get onboarded fast. SOPs hold. Automations do not break silently. Dashboards show the truth. AI does the boring work where it improves speed, accuracy, or visibility. You are the person who makes that real. What You Will Own GoHighLevel /

CRM:

pipelines, workflows, tags, triggers, forms, calendars, automations, client-specific settings, and lead tracking.

Lead routing and notifications:

new leads enter the CRM and the correct alerts fire within 60 seconds.

Client onboarding:

every new painter goes live through a repeatable process within 24-48 hours after payment/start signal.

Automations:

GHL, Zapier, Google Workspace, and related workflows built, tested, monitored, and documented.

Dashboards:

CPL, booked appointments, show rates, delivery health, and founder visibility in one place.

SOP library:

every recurring process has an owner, trigger, checklist, and QA standard.

AI-assisted operations:

SOP drafts from Loom recordings, weekly client report drafts, lead-quality analysis, internal QA, workflow summaries, and documentation support.

Future support coordination:

this is not a management role on day one. If you prove systems ownership, you may later help coordinate technical VAs, assistants, or support resources. The role is designed around owning CRM, automations, SOPs, dashboards, AI infrastructure, and system reliability — not generic admin work. How We Support You You will not be handed chaos and told to figure it out. You get access to the stack, context from the founder, documentation, and the tools needed to build the system properly.

That can include:

GoHighLevel / CRM access Zapier access ClickUp access Google Workspace access ChatGPT / Claude access Loom access dashboards and reporting tools VS Code or technical tools if needed documentation, SOP, and workflow resources If you prove systems ownership, we will invest in the resources needed to help you build better infrastructure. That can include technical support, AI-assisted workflows, internal agents, or additional tools as the company scales. What Success Looks Like Days 1-30 — Audit and Map You finish a full tech-stack audit. You map every workflow from lead capture to booked appointment. You hand over one clear document showing: what is working, what is broken, what is risky, what is undocumented, what should be automated, and what should be fixed first. The founder gets visibility into the systems that actually run the company. Days 31-60 — Build the Foundation Client onboarding is repeatable. Lead routing is reliable. Appointment booking workflows are clean. Missed-lead follow-up works. Every recurring process has an SOP. Critical automations have testing, ownership, and monitoring. If something breaks, we know before the client tells us. Days 61-90 — Scale and Accountability There is a weekly ops scorecard. There is an automation health dashboard. SOP compliance is visible. AI usage standards are clear. The founder sees broken, late, risky, or blocked items in one place. By day 90, the founder stops asking about lead routing, follow-up, booking, and reporting. Because they work. This follows the blueprint's 30/60/90 structure: audit and map first, build the operating foundation second, then create scale and accountability. Tools You Work With GoHighLevel

• Zapier
• ClickUp
• Google Workspace
• Google Sheets / dashboards
• ChatGPT
• Claude
• Loom
• VS Code or technical tools when needed What We Are Building Most painters are stuck buying shared leads, hiring generic agencies, or trying to figure out growth after a 12-hour day on the job site.

Weak follow-up systems. Unclear reporting. Contractors left to figure it out alone after the sale. That is not what we are building. We are building the company painters call when they are serious about growth. Not another marketing agency. The most trusted growth partner in the industry. Not because we say so. Because the systems, service delivery, reporting, and client results prove it. That requires infrastructure that does not break as we scale. CRM. Automations. SOPs. Dashboards. Lead routing. Reporting. Client onboarding. Internal QA. AI-assisted workflows. Every piece has to hold. You help build it. Where This Role Goes This is a Tech Ops Lead hire. The first job is to own the systems. Not to manage people. The runway is real. Phase 1 — Tech Ops Lead Own the systems directly. Audit, build, document, monitor, and improve the operating infrastructure. Prove reliability. Reduce founder dependency. Phase 2 — Tech Ops Manager Once the systems are reliable, begin managing support resources, technical assistants, or contractors who help maintain and improve them. Phase 3 — Operations Systems Lead / Director-Level Role Own broader service delivery systems, team execution, client success operations, and operational accountability as the company scales. We do not promote on tenure. We promote on proof. If you build systems that hold while we scale, you grow with the company — in responsibility, leadership, and pay. Who We Want You have owned or worked on a CRM inside a marketing agency or lead-gen business. You can explain pipelines, triggers, tags, dashboards, and failure points in plain English. You have built and maintained automations in GHL, Zapier, or related tools. You know how you monitor them. You know what you do when they break. You think in systems. You document. You move on problems before they become problems. You say, "this is broken," without being asked. You use AI to do more in less time: SOPs, summaries, QA, reporting, documentation, internal analysis. You do not need a team underneath you to make progress. Who We Do Not Want Generalist VAs looking for the next gig. Strategists who do not want to touch the CRM. People who answer "what do you want me to do?" instead of identifying what needs doing. Anyone who calls themselves a "GHL expert" but cannot describe the last automation they shipped and how they tested it. People with no process for monitoring automations after they go live. People expecting a COO title or a department to manage from day one. Hiring Process Application + work sample Audit review Technical interview Practical task Final founder interview Reference check Offer The work sample asks: How would you audit a lead-generation agency's CRM, lead routing, appointment booking, reporting, SOPs, and automation system in your first 14 days? We care less about polished answers and more about how you think, what you notice, and what you do first. The Application To apply, submit a short Loom or a structured written response answering: How would you audit a lead-generation agency's CRM, lead routing, appointment booking, reporting, SOPs, and automation system in your first 14 days? Be specific. Name tools. Name what you would look for, in what order, and why. If it reads like a marketing brochure, it will not pass. Compensation Discussed in interview. Contract to start. We pay for systems ownership. We are not shopping the bottom of the market. We are looking for the right long-term operator, not the cheapest applicant. As the role grows, responsibility and pay grow with it. If you are the right person for this, you already know it. Apply with specifics. Show your thinking.