Job Description
Sr. Designer, Social & Performance Marketing Rivian - 2.7 Irvine, CA Job Details Full-time 21 hours ago Qualifications Responsive design Typography Salesforce Marketing Cloud CSS Branding consistency AI tools proficiency UI design systems Social media graphic design Multi-platform content development Mid-level Salesforce Cloud Klaviyo Typography design for media Promotional email design Visual communication design Newsletters (communication methods) A/B testing Email marketing personalization Digital marketing asset design projects Figma Personalized marketing automation Communication skills Content personalization strategy Motion graphics editing Marketing controlled experiments research HTML Full Job Description The Creative Studio at Rivian is seeking a versatile Marketing Designer to help scale our paid media and lifecycle creative without compromising taste. You'll be a core visual owner across paid channels, customer email, and high-stakes communications — translating Rivian's brand into work that holds up visually and performs. This role sits at the intersection of brand and performance. You'll partner closely with Creative Studio, Marketing Strategy, and Content to ship work that earns attention in the feed and drives results, while staying true to the design standards Rivian is known for. You'll need strong craft, sharp judgment, and the technical fluency to execute cleanly across formats.
Paid Media Creative:
Design and produce high-impact static and motion assets for paid channels (social, search, display, CTV), adhering to platform best practices and sizing requirements. Iterate based on performance data and partner with media buyers to evolve what's working. Email Design & Production:
Design pixel-perfect, mobile-first email templates and assets (graphics, photos, GIFs, modular blocks) for lifecycle, promotional, and transactional flows. High-Stakes Communications:
Support executive presentations, internal newsletters, and Corporate Communications projects as they come up. Brand Consistency:
Ensure all creative ladders up to Rivian brand standards and maintains visual consistency across channels. Technical Execution:
Work within the constraints of HTML/CSS
for email to guarantee clean rendering across major clients (Gmail, Outlook, Apple Mail) and devices. Collaboration:
Partner with Marketing Strategy, Content, Customer Knowledge, and Creative Studio to align design with campaign objectives, audience segmentation, and deployment schedules. Asset Management:
Build and maintain modular component libraries that scale across templates and campaigns. Experience:
3+ years designing and producing digital content, with meaningful time in paid media. Portfolio:
A strong portfolio showcasing responsive design across channels, with work that holds up visually and performs. We want to see how you think about audience, context, and craft. Figma Fluency:
Deep proficiency in Figma — components, variables, auto-layout, and building scalable component libraries and proficient in Adobe Creative Suite (Photoshop, Illustrator). Design Systems:
Experience working with design systems and component libraries at scale. You understand how to maintain integrity while moving fast. A/B Testing & Performance Iteration:
Experience testing creative variants, reading results, and iterating. You're curious about what makes work perform, not just what makes it look good. Technical Understanding:
Solid working knowledge of HTML/CSS
constraints for email, and asset specs for major paid platforms (Meta, Google, etc.). Attention to Detail:
Exceptional QA habits and a meticulous approach to typography, color, and layout. Communication & Self-Direction:
Strong verbal and written communication. Able to articulate design decisions clearly and operate with limited oversight. Experience with a major Enterprise ESP/CRM platform (Salesforce Marketing Cloud, Braze, Klaviyo) preferred. Experience with dynamic content, personalization logic, or AMP for Email preferred. Experience designing for premium or design-led brands preferred. Comfort integrating AI tools (like Claude Design) into the design process without compromising craft preferred. An interest in electric vehicles and sustainability preferred.
