Mobile Marketing & App Development Manager

Mobile Marketing & App Development Manager Cerritos, CA Job Details Full-time $76,960 - $81,120 a year 1 day ago Benefits 401(k) Paid time off Vision insurance 401(k) matching Life insurance Qualifications Resource allocation Project reporting Website management Microsoft Excel Customer retention Bachelor's degree in information technology CSS Bachelor's degree in communications Marketing Mobile product development 5 years Mobile applications Regulatory compliance Google Tag Manager Bachelor's degree in business Research Risk mitigation strategy implementation Improving operational efficiency Marketing strategy development Compliance management implementation Bachelor's degree in marketing Team development Social media platforms Schedule management Bachelor's degree Budget planning JavaScript Driving Content development Usability Mentoring Microsoft Teams Scope management Project management software Communications Marketing analytics Productivity software Business management Advertising Data analytics tools Senior level Cross-functional collaboration Business Communication skills Technical Proficiency Project stakeholder communication Debugging HTML Customer acquisition Cross-functional communication Campaign performance reporting Managing media, arts or design teams Stakeholder management Information Technology Mobile marketing Marketing campaign budget management Full Job Description Overview The Manager of Marketing is responsible for leading marketing initiatives across digital platforms, with a strong focus on mobile app development, app maintenance, and user engagement. This role will also oversee compliance with all applicable privacy and accessibility regulations (CCPA, CRPA, ADA) across the company's website, mobile applications, and social media channels. The ideal candidate combines creative strategy with technical and regulatory awareness, ensuring that all marketing efforts are effective, compliant, and aligned with the company's brand vision. Essential Duties Lead marketing strategy and execution for the company's mobile applications, including development support, feature updates, user acquisition, and retention campaigns. Manage ongoing maintenance of mobile applications, ensuring functionality, usability, and performance. Update and modify website and mobile app content in a timely manner based on business needs and marketing initiatives. Develop and implement digital marketing campaigns across web, app, and social media platforms. Ensure compliance with CCPA, CRPA, and ADA regulations across all digital media, collaborating with legal and IT department as needed. Partner with cross-functional teams to create engaging, user-friendly, and compliant content and interfaces. Track, analyze, and report on marketing performance metrics, providing insights to optimize campaigns. Manage budgets and resources for marketing projects, ensuring timely and cost-effective delivery. Stay current on emerging marketing technologies, privacy laws, and accessibility standards. Provide leadership and mentorship to the Marketing & Design Team. Lead and manage multiple marketing projects simultaneously, ensuring timely completion within scope and budget. Develop detailed project plans, including task management, schedule management, and resource allocation. Monitor project progress, identify potential risks, and implement proactive mitigation strategies Adress project bottlenecks and challenges promptly to maintain momentum. Communicate project status and updates regularly to stakeholders and senior management. Oversee the execution of marketing campaigns and initiatives, ensuring alignment with overall marketing strategy and goals. Analyze project performance and metrics, providing insights and recommendations for improvement. Research, evaluate, and propose new tools, platforms, and vendors to improve operational efficiency and enhance marketing capabilities.

Other Duties:

Will also perform other assignments that may be assigned from time to time by the senior management.

Qualifications:

EDUCATION & EXPERIENCE REQUIREMENTS

Bachelor's Degree in Marketing, Communications, Business, Advertising, IT or similar field required Five (5) + years' of experience in management Five (5) + years' of experience in marketing

SKILLS & KNOWLEDGE REQUIRED

Strong knowledge of mobile app development cycles and app store marketing strategies. Proven track record of developing and executing digital marketing campaigns. Familiarity with privacy regulations (CCPA, CRPA) and accessibility standards (ADA) in digital media. Basic knowledge of HTML, CSS, and JavaScript. Hands-on experience with tag implementation and debugging using tools such as Google Tag Manager (GTM), GA4, and other tracking tools to ensure accurate data collection. Server-side tracking implementation and management is a plus. (Preferred) Hands-on experience with Consent Management Platforms (CMP) and a solid understanding of Google Consent Mode, including the ability to configure these settings properly within GTM and other relevant debugging tools. Strong problem-solving skills, including experience in evaluating, selecting, and testing new tools and vendors. Excellent project management skills with the ability to handle multiple initiatives simultaneously. Strong leadership, communication, and cross-functional collaboration skills. Data-driven mindset with experience in analytics tools (e.g., Google Analytics, app analytics platforms). Excellent verbal/written communication and interpersonal skills. Exceptional organizational and multitasking abilities. Proficiency in project management software and tools. Ability to thrive in a fast-paced and dynamic environment. High proficiency in Microsoft Office suite (Word, Excel, Teams) Able to understand and process analytical data Self-starter with excellent knowledge of marketing fundamentals & principles Professional demeanor that enables the person to interact with the highest levels both inside and outside the firm Basic business management skills Experience with digital marketing platforms and tools. Knowledge of data analysis and performance metrics.

Work Environment:

The characteristics described here represent the typical environment an employee encounters while performing the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

Travel Requirements:

Travel to various sites is required, averaging once a month. Local travel by car is necessary. Some domestic travel will occur for customer-facing events, such as conventions and store grand openings.

Flexibility:

A flexible work schedule may be necessary during business trips. There may be a possibility of working during weekends, depending on event schedules and project needs.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms and stoop, kneel, crouch, or crawl. Specific vision abilities required by this job include ability to adjust focus.

Essential Weight Lifting/Force Exertion Requirements:

Less than 1/3 of time: Up to 50 pounds 1/3 to 2/3 of time: Up to 25 pounds More than 2/3 of time: Up to 10 pounds The above job description identifies the essential job functions and skills needed by the person or persons assigned to this position. These job functions and skills are not intended to be a complete and exhaustive list of all responsibilities, duties and skills required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions. The information contained herein is subject to change at the company's discretion. Content Advisory As part of a multi-cultural entertainment company, you may work with media materials such as anime, games, manga, and comics. Some of these works may contain mature or sensitive themes, including strong language, nudity, sexually explicit images, or depictions of violence. Applicants should be comfortable working with such material as part of their responsibilities. Round One Entertainment does not condone the viewing of this content where not work-related. #R1

HP Job Type:

Full-time Pay:

$76,960.00 - $81,120.00 per year

Benefits:

401(k) 401(k) matching Life insurance Paid time off Vision insurance

Work Location:

Hybrid remote in Cerritos, CA 90703