Content Designer, Human Interface Design

• Job Description
• Content Designer, Human Interface Design _Drive the Future of Automotive Experiences - Join Our Human Interface Design Team!

_ _Are you passionate about crafting intuitive, beautiful, and human-centered digital experiences across vehicles, web, and mobile platforms? Our Human Interface Design (HID) team is redefining how people interact with automotive technology—both inside and outside the vehicle. From in-vehicle displays to connected apps and foundational design systems across software and hardware, we create seamless experiences that feel effortless, engaging, and safe._ _What We Do_ + _Understand Drivers & Passengers_ _: We dive deep into user research to uncover real needs and behaviors on the road and beyond._ + _Design Across Platforms_ _: From infotainment systems to mobile apps and web portals to hardware switch configurations, we build cohesive digital ecosystems that connect users to their vehicles and services._ + _Build Strong Foundations_ _: We develop scalable design systems and interaction models that ensure consistency, accessibility, and innovation across all touchpoints._ + _Innovate Interactions_ _: We define how users navigate voice controls, advanced driver-assist features, and connected services._ + _Champion Safety & Accessibility_ _: Every design is inclusive, distraction-free, and aligned with global safety standards._ + _Collaborate Across Teams_ _: We work_ _hand-in-hand_ _with engineers, product managers,_ _interior_ _and exterior designers, and UX researchers to bring ideas to life._ _Why Join Us?_ + _Impact at Scale_ _: Your designs will shape the driving and digital experience for millions of users worldwide._ + _Creative Freedom_ _: Explore bold ideas and push the boundaries of automotive and digital design._ + _Continuous Growth_ _: Learn from a team of experts and stay ahead in the rapidly evolving mobility and tech landscape._ + _User-First Culture_ _: Every decision starts with empathy for the driver, passenger, and digital user._ _I_ _f_ _you're_ _ready to design the future of mobility,_ _we'd_ _love to meet you!_

• The Role
• The Content Designer, Human Interface Design helps shape clear, thoughtful, and effective language experiences across GM's digital products and platforms.

In this role, you will support content design work across web, mobile, and in-vehicle experiences while helping elevate content standards and systems across the practice. You will collaborate closely with designers and cross-functional partners in Customer Experience and Marketing to create intuitive, human-centered experiences. This role is ideal for someone who cares deeply about language, brings strong editorial judgment, and is excited to design with AI tools through a language-first approach to interfaces.

• What You'll Do
• + Support content design work for an assigned domain across web, mobile, and in-vehicle experiences + Create clear, concise, and useful interface language that improves product understanding and overall user experience + Contribute to the development of stronger content standards, systems, and reusable patterns across the practice + Partner with designers, Customer Experience, and Marketing team members to shape cohesive end-to-end experiences + Design and build with AI tools through a language-first approach to product interfaces + Help define content structure, naming, and taxonomy decisions that simplify complex user flows and information architecture •Your Skills & Abilities (Required Qualifications)•+ Strong written, visual, and verbal communication skills + A portfolio that clearly demonstrates your ability to write, evaluate writing, and solve content design challenges + Strong autonomy and a self-starter mindset, with the ability to identify problem areas, work independently, and create clarity + Deep understanding of human interface design best practices + Ability to iterate quickly, form a clear design point of view, and respond effectively to cross-functional feedback + Strong editorial judgment and design sensibility, with a belief that great software often benefits from fewer words + Skill in information architecture and taxonomy, including the ability to simplify complex structures and navigation + Proficiency in Figma + Experience working within an in-house design system and established content standards + Ability to build strong collaborative relationships and contribute positively to team culture •What Will Give You A Competitive Edge (Preferred Qualifications)•+ Experience designing content across multiple platforms, including web, mobile, and in-vehicle experiences + Experience contributing to scalable content systems, standards, or governance models + Familiarity with AI-assisted workflows and language-first approaches to interface design + Experience partnering closely with cross-functional teams such as design, Customer Experience, and Marketing + A strong point of view on naming, interface language, and how content supports usability and product quality The salary range for this role is ($80,700 - $109,400).

The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Bonus Potential:

An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits:

GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more. This role is categorized as remote. This means the selected candidate may be based anywhere in the country of work and is not expected to report to a GM worksite unless directed by their manager. The selected candidate will be required to travel