Consumer Insights Lead

Role:

Consumer Insights Lead

Duration:

6-12 months

Location:

100% Remote

Duties:

Client is looking for a highly motivated and experienced Consumer Insights Lead to join our growing Research Team in a contract role. The mission of the team is to elevate human insight to fuel smarter decisions across the business. You will primarily focus on our Events and Partnerships business, leading research that will help measure and evaluate the success of various partnerships and initiatives, identify & define market and audience opportunities and generate and refine potential ideas. This candidate will be tasked with designing and guiding research, shaping actionable insights and communicating these insights in clear and engaging ways in order to inform business decisions for stakeholders across the organization. This position will report into a Senior Consumer Insights Lead.

Responsibilities:

Oversee measurement of key global events and partnerships that •maintains - establishing and maintaining measurement frameworks, monitoring trends over time and translating findings into clear implications Design, coordinate and execute strategic qualitative and quantitative research projects; involving a wide range of methodologies, such as focus groups, online tools, immersions, ethnographies, and simulated methodologies Identify and implement innovative research techniques and emerging tools — including AI methods — to address evolving marketing business needs Balance in-house execution with vendor-managed projects, maintaining quality and rigor across both models Prepare and present research findings, through both written reports and presentations, in a concise and compelling way to client teams Ensure all outputs are actionable, grounded in consumer knowledge, and guided by a broader understanding of business context and implications and inspire the team to uncover the "so whats" of all deliverables Fully leverage all market, competitor and product information to produce objective and actionable insights of market drivers, the competitive environment, promotional and treatment trends with key customer types Partner cohesively with the broader Research Leadership Team across business and consumer; avoid silos and seek out ways to add value by synthesizing and collaborating across the teams

Skills:

10+ years of relevant consumer insights experience with significant experience in measurement frameworks and tracking A degree in the field of research, marketing or social sciences. MBA a plus Ability to plan, manage and facilitate global research Experience on both the "client side" and "supplier/vendor side" of research a plus Expertise in a wide range of both qualitative and quantitative research methods with particular emphasis on longitudinal tracking methodologies Familiarity with advanced analytic techniques and emerging research tools, including AI methods Be detail oriented without sacrificing a broad strategic perspective Exceptional storytelling and communication skills — able to distill complex consumer data into clear, compelling narratives that influence senior marketing stakeholders Excellent interpersonal skills with a positive and cooperative attitude that fosters collaboration and teamwork both inside and outside the department Comfortable operating in fast-moving, ambiguous environments and able to balance strategic thinking with hands-on execution Why TalentBurst? At TalentBurst, we deliver more than talent, we deliver outcomes. We partner with you to move quickly and connect you to opportunities aligned with your skills and long term growth. Backed by precision, transparency, and results, we connect top talent with leading organizations through trusted partnerships. We offer competitive compensation and comprehensive benefits, including medical, dental, vision, and retirement options. TalentBurst is an equal opportunity employer committed to an inclusive and diverse workforce.