UI/UX Developer Shopify Fashion Retail

About La Herradura La Herradura is a fast-growing Western apparel and footwear brand with retail and e-commerce operations. We are focused on improving our digital presence, increasing conversion rates, and building a scalable e-commerce infrastructure to support long-term growth. We are looking for a Shopify expert who can help take our website and online customer experience to the next level. Position Overview We are seeking a highly skilled Shopify Specialist who understands both the technical and creative sides of e-commerce. This role will work closely with our marketing and leadership teams to optimize the website, improve user experience, and increase overall conversion. The ideal candidate has strong experience with Shopify backend structure, theme customization, UX design, and e-commerce best practices. Key Responsibilities Improve website conversion rate through design, UX, and optimization strategies Work with marketing to implement campaigns, landing pages, and product launches Optimize customer journey from homepage to checkout Customize and manage Shopify themes, layouts, and site structure Improve site speed, navigation, and overall performance Organize and restructure inventory into clear collections, categories, and brands Ensure product pages are visually appealing and optimized for sales Manage Shopify apps, integrations, and backend settings Conduct ongoing testing and improvements based on data and analytics Collaborate with content, photography, and social media teams Maintain consistency in brand presentation across the website Qualifications Proven experience managing and optimizing Shopify stores Strong knowledge of Shopify backend and frontend functionality Experience with Shopify themes, Liquid, and customization Understanding of UX, UI, and e-commerce customer behavior Experience improving conversion rates and website performance Ability to organize large product catalogs and inventory structures Familiarity with analytics tools such as Shopify Analytics and Google Analytics Strong communication and collaboration skills Detail-oriented and highly organized Preferred Experience in fashion, footwear, or retail e-commerce Experience working with growing brands or multi-location businesses Knowledge of SEO and CRO strategies Basic knowledge of HTML, CSS, and front-end development Why Join La Herradura Work directly with leadership and a growing marketing team Opportunity to have a major impact on brand growth Long-term career potential as the company expands Fast-paced and entrepreneurial environment If you are passionate about e-commerce, customer experience, and building high-performing Shopify stores, we would love to hear from you. Please apply with your resume and examples of Shopify stores you have worked on.

Job Type:

Full-time Education:

Bachelor's (Preferred)

Experience:

Shopify:

2 years (Required)

Work Location:

Hybrid, some on-site work required.

Pay:

$55,000.00 - $65,000.00 per year

Education:

Bachelor's (Required)

Experience:

Shopify:

1 year (Required) UI development: 1 year (Required)

E-commerce:

1 year (Required) Web design: 1 year (Required) UI design: 1 year (Required)

Language:

English (Required) Spanish (Preferred) Ability to

Commute:

Selma, NC 27576 (Required)

Work Location:

Hybrid remote in Selma, NC 27576