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Systems Designer, New Player Experience (Apex Legends)

Job

PopCap Games

Madison, WI (In Person)

Full-Time

Posted 1 week ago (Updated 1 week ago) • Actively hiring

Expires 5/30/2026

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Job Description

General Information Locations :
Los Angeles•
Chatsworth, California, United States of America Location:
Vancouver•
Great Northern Way State:
British Columbia Country:
Canada Location:
Madison State:
Wisconsin Country:
United States of America Role
ID 213877
Worker Type Regular Employee Studio/Department EA Studios•Respawn Flexible Work Arrangement Hybrid Description & Requirements Electronic Arts crée des expériences de divertissement exceptionnelles qui inspirent les joueurs et les fans du monde entier. Ici, tout le monde fait partie de l'histoire. D'une grande communauté internationale. C'est un lieu où la créativité s'épanouit, où les nouvelles perspectives sont bienvenues et où les idées comptent. Une équipe dans laquelle chacun fait évoluer le jeu.
Job Title:
Systems Designer, New Player Experience (Apex Legends)
Location:
Los Angeles CA, Vancouver BC, Madison WI Work Model:
Hybrid Respawn Entertainment Founded in 2010, Respawn was created with the philosophy that when talented people have creative freedom, they'll make extraordinary games that achieve the unexpected. Respawn Entertainment is the Academy Award-winning studio behind Apex Legends, Titanfall, and Star Wars™ Jedi titles. Join us to help shape the future of one of the world's leading live service franchises. Respawn Entertainment is seeking an experienced Systems Designer to define and evolve the first-time user experience (FTUE) for Apex Legends. In this role, you will shape how new players enter, learn, and fall in love with the Apex Games — crafting onboarding flows, tutorials, pacing, and early progression systems that set up players for long-term engagement and success. You will report to the Senior Systems Director and collaborate with cross-disciplinary partners to ensure a world-class introduction for new players within our live service ecosystem. As a Systems Designer focusing on the First Time User Experience (FTUE), you will lead the conception, design, tuning, and iteration of onboarding and early journey systems that welcome players into Apex Legends. You will partner with product, UX, UI, analytics, and live operations teams to craft learning moments that feel intuitive, rewarding, and aligned with the game's competitive expression. You will balance education with excitement to help players quickly feel confident and connected to the Apex Games experience. Responsibilities Own the design and iteration of onboarding and first-time user experience systems, guiding players from first session to core engagement Help define and evolve post-FTUE player development systems that support the journey from onboarding to competitive mastery Design systems that introduce and educate players on new features, modes, and content as they come online Partner with cross-functional teams to build intuitive, scalable flows that teach, motivate, and retain new players Use player data, research, and live insights to identify friction points and continuously improve the early player journey Communicate design goals and advocate for accessible, player-first experiences that set up long-term success Qualifications 3+ years of systems design experience on live service games with significant work on onboarding, tutorials, or core progression flows Deep understanding of player psychology, motivation, learning curves, and how to design onboarding that scales across diverse player types Demonstrated ability to leverage analytics and playtesting data to refine and tune complex systems Experience working closely with UX/UI disciplines to deliver polished experiences Strong documentation, communication, and collaboration skills Passion for Apex Legends and live service games with a keen sense of how onboarding shapes retention Experience designing onboarding or FTUE for competitive multiplayer or battle-royale games Familiarity with live service engagement loops and retention mechanics Experience running live A/B tests and iterating based on player data Experience with scripting, data tools, or technical implementation to support prototyping and iteration of onboarding systems British Columbia (depending on location e.g. Vancouver vs. Victoria) $92,900•$129,200 CAD À propos d'Electronic Arts Nous sommes fiers de notre vaste catalogue de jeux et d'expériences, de nos sites à travers le monde et des multiples opportunités à saisir au sein d'EA. Nous valorisons l'adaptabilité, la résilience, la créativité et la curiosité. D'un management qui laisse s'exprimer tout votre potentiel à la création d'espaces dédiés à l'apprentissage et à l'expérimentation, nous vous offrons les conditions qui vous permettront de faire un travail fantastique et de profiter d'opportunités de progression. Nous adoptons une approche holistique pour nos programmes d'avantages sociaux, en mettant l'accent sur le bien-être physique, émotionnel, financier, professionnel et communautaire qui favorise une vie équilibrée. Ces programmes sont conçus de façon à répondre aux besoins locaux et peuvent inclure une couverture médicale, un soutien au bien-être mental, de l'épargne pour votre retraite, des congés payés, des congés parentaux, des jeux gratuits et bien plus encore. Nous encourageons le développement d'environnements dans lesquels nos équipes peuvent donner le meilleur d'elles-mêmes. Electronic Arts offre des opportunités d'emploi équitables. Toutes les décisions de recrutement sont prises sans prise en compte de la race, la couleur de peau, la nationalité, l'ascendance, le sexe, le genre, l'identité ou l'expression de genre, l'orientation sexuelle, l'âge, les informations génétiques, la religion, la situation de handicap, l'état de santé, la grossesse, le statut marital ou familial, le statut militaire ou toute autre caractéristique protégée par la loi. Nous étudierons également, conformément à la loi, les candidatures de personnes ayant un casier judiciaire. EA adapte ses lieux de travail pour les personnes en situation de handicap, conformément à la loi en vigueur. Retour à la liste des postes Postuler Partagez ce rôle : LinkedIn X WhatsApp Email Facebook

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