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Website designer and social media manager
Job
Gatlinburg‘s Best Kept Secret
Remote
$73,628 Salary, Full-Time
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Job Description
Job Summary We are seeking a dynamic and creative Website Designer and Social Media Manager to elevate our digital presence and engage our online community. In this role, you will craft visually compelling websites that are user-friendly, accessible, and optimized for performance. You will also develop and execute innovative social media strategies to increase brand awareness, foster community engagement, and drive traffic across multiple platforms. This paid position offers an exciting opportunity to blend design excellence with digital marketing expertise, making a tangible impact on our organization's growth and visibility. Duties Design, develop, and maintain engaging websites using web design, front-end development (HTML, CSS, JavaScript), and content management systems like WordPress or Drupal. Implement responsive web design principles to ensure seamless user experiences across all devices. Create compelling visual content including logos, motion graphics, wireframes, prototypes, and layouts utilizing Adobe Creative Suite (Photoshop, Illustrator, XD) and Figma. Optimize websites for search engines (SEO) by applying best practices in content structure, metadata, and site performance analysis using tools like Google Analytics 360 and Adobe Analytics. Manage social media accounts by developing content calendars, crafting engaging posts, and analyzing engagement metrics to refine strategies. Develop multimedia content such as videos with Adobe After Effects or Animate to enhance social media campaigns. Conduct user research and usability testing to improve website accessibility (Web accessibility standards) and overall user experience (UX). Monitor website performance through analytics tools; generate reports to inform ongoing improvements in design and functionality. Collaborate with cross-functional teams on digital marketing initiatives including email marketing campaigns via Mailchimp or similar platforms. Maintain website security and perform regular updates to ensure optimal performance and security standards are met. Skills Strong proficiency in digital design, interaction design, motion graphics, UI/UX principles, wireframing (Balsamiq, Axure), and layout design. Expertise in web development languages such as HTML, CSS, JavaScript; experience with PHP, Python, SQL databases (MySQL), and front-end frameworks like Angular or React. Skilled in graphic design tools including Adobe Photoshop, Illustrator, InDesign; experience with Adobe XD or Figma for prototyping. Knowledge of SEO best practices combined with data analysis skills using Google Analytics 360 or Adobe Analytics for performance tracking. Familiarity with content management systems like WordPress or Drupal; experience with website maintenance and updates. Understanding of web accessibility standards (WCAG), usability testing methods, and information architecture principles. Experience with digital marketing tools such as Mailchimp for email campaigns; knowledge of social media platforms' algorithms and engagement strategies. Ability to work collaboratively within a team environment using version control systems like Git; familiarity with web analytics tools like Google Analytics or Adobe Analytics. Strong communication skills to translate complex concepts into clear visual narratives; excellent project management abilities to handle multiple initiatives simultaneously. Join us to shape innovative digital experiences that captivate audiences worldwide! This paid role offers a vibrant environment where your creativity meets strategic impact—empowering you to grow professionally while making a meaningful difference through your work.