Web Analytics Developer

Web Analytics Developer (Holmdel, NJ, 07733) | 03/11/26 Job Description Work Location (City, State) Holmdel, NJ Open for Remote (Yes/No) No (3 Days office) Client Interview (Yes/No) Yes Job Title/Role Name Web Analytics Developer Experience level (Years) 9+ Years Must have skills

Google Analytics, Google Tag Manager, LookerStudio Detailed Job Description:

Role Summary The Digital Analytics Lead is a senior expert who oversees web analytics and tag management for an insurance company, using tools like Google Analytics, Adobe Analytics, Google Tag Manager, and Looker Studio.

Key Responsibilities Analytics Strategy & Leadership:

Define and lead the web analytics strategy, aligning Google and Adobe Analytics with business goals to enhance marketing and customer experience.

Tag Management & Tracking:

Manage Google Tag Manager and similar tools to ensure accurate tracking of website features and user interactions, resolving data collection issues as needed.

Data Analysis & Insights:

Analyze multi-channel traffic and campaign data to uncover trends and deliver insights that improve conversion rates and user engagement.

Reporting & Dashboards:

Create and maintain dashboards and reports using Looker Studio to visualize KPIs and communicate the impact of digital initiatives to stakeholders.

Continuous Optimization:

Collaborate with cross-functional teams to refine the digital customer journey, support A/B testing, and recommend data-driven improvements.

Stakeholder Collaboration:

Partner with teams across Marketing, IT, UX, and Product to implement analytics solutions and present insights in a clear, actionable format to leadership.

Required Skills & Qualifications Extensive Analytics Experience:

6-10 years of experience in digital analytics with deep expertise in GA4 and Adobe Analytics, driving insights from large-scale web and campaign data.

Technical Proficiency:

Skilled in Google Tag Manager and Looker Studio, with the ability to manage tags, ensure data accuracy, and build custom dashboards and tracking setups.

Conversion Optimization Skills:

Strong grasp of CRO strategies, using analytics to enhance user experience and increase conversions, such as improving quote-to-policy rates.

Analytical & Problem-Solving Abilities:

Adept at analyzing complex datasets, identifying trends, and resolving tracking or data quality issues with precision.

Communication Skills:

Capable of translating technical insights into clear, actionable recommendations for diverse stakeholders across business and technical teams.

Education & Certifications:

Holds a relevant degree with preferred certifications in Google Analytics (GAIQ/GA4) and Adobe Analytics, demonstrating advanced platform expertise.

Preferred Experience Insurance Industry Insight:

Experience in insurance or financial services, with knowledge of customer journeys like quote-to-policy conversions and digital claims, plus familiarity with industry KPIs.

Omnichannel Analytics Integration:

Skilled in unifying data from web, mobile, and other channels using tools like Adobe Analytics or GA360 to enable comprehensive customer behavior analysis. GA4

Implementation Expertise:

Hands-on experience with GA4 setup and migration, ensuring accurate event tracking and staying updated on evolving analytics features and best practices..

Data Governance & Compliance:

Understanding of data privacy regulations (e.g., GDPR, CCPA) and experience implementing compliant analytics solutions within insurance industry governance frameworks. Web Analytics Developer1Web Analytics Developer C2CUnited States