Director of Web Development

About Home Genius Exteriors Home Genius Exteriors is a leading home services company specializing in roofing, siding, windows, doors, and gutters. With a commitment to delivering exceptional customer experiences and innovative home improvement solutions, we are growing rapidly across our markets and investing heavily in our digital presence to match our ambitions. Position Overview We are seeking an experienced and driven Director of Web Development to lead our digital development strategy and execution. This senior leadership role is responsible for overseeing the architecture, development, and continuous optimization of all web properties — from lead generation landing pages to customer portals and internal tools. You will collaborate cross-functionally with Marketing, Sales, IT, and Operations to ensure our web ecosystem drives measurable business results. Key Responsibilities Leadership & Strategy Define and execute the web development roadmap aligned with company growth objectives Build, mentor, and manage a high-performing team of front-end, back-end, and full-stack developers Establish development best practices, coding standards, and quality assurance processes Partner with the CGO and senior marketing leadership to prioritize digital initiatives Web Development & Architecture Oversee the design, development, and maintenance of all company websites, microsites, and landing pages Lead the selection and implementation of CMS platforms, web frameworks, and third-party integrations (CRM, scheduling, quoting tools, etc.) Ensure scalable, secure, and high-performance web architecture across all properties Manage integrations with HubSpot, Google Tag Manager, and other home services-specific software Performance & Optimization Drive conversion rate optimization (CRO) initiatives across all digital touchpoints to maximize lead generation Establish and monitor KPIs including page speed, uptime, Core Web Vitals, and conversion metrics Oversee A/B testing frameworks and data-driven iteration cycles Ensure all web properties are SEO-optimized and compliant with accessibility standards (WCAG 2.1) Lead Generative Engine Optimization (GEO) strategy to ensure Home Genius Exteriors is prominently surfaced in AI-powered search results (Google AI Overviews, ChatGPT, Perplexity, Bing Copilot, and emerging AI agents) Implement structured data, schema markup, and entity optimization to maximize brand visibility and citation in AI-generated answers Stay ahead of evolving AI search behavior and adjust web content architecture, internal linking, and authority-building strategies accordingly Operations & Compliance Manage web hosting infrastructure, domain portfolio, and disaster recovery protocols Ensure data privacy compliance (GDPR, CCPA) and maintain robust cybersecurity standards Manage vendor relationships, agency partnerships, and software licensing Oversee the web development budget and resource allocation Qualifications Required 8+ years of progressive web development experience, with at least 3 years in a leadership or director-level role Proven expertise in front-end technologies (HTML5, CSS3, JavaScript, React or Vue.js) and back-end development (Node.js, PHP, Python, or similar) Experience managing and optimizing CMS platforms (WordPress, Webflow, or similar) Deep understanding of SEO best practices, web analytics (GA4, Google Search Console), and CRO methodologies Strong project management skills with experience in Agile/Scrum methodologies Demonstrated ability to lead distributed development teams and manage multiple projects simultaneously Excellent communication skills — able to translate technical concepts for non- technical stakeholders Preferred Experience in the home services, home improvement, or contractor industry Familiarity with lead generation ecosystems and marketing technology stacks Experience with headless CMS architecture, API development, or Progressive Web Apps (PWAs) Knowledge of paid media tracking, call tracking integrations, and multi-touch attribution Experience with Generative Engine Optimization (GEO) — optimizing web content for visibility in AI-powered search experiences including Google AI Overviews, ChatGPT, Perplexity, and Bing Copilot Familiarity with structured data, schema markup, and entity-based SEO strategies that improve brand presence in AI-generated answers and large language model (LLM) citations Understanding of how AI search algorithms surface local and home services content, and the ability to develop content and technical strategies that align with these emerging discovery channels What We Offer Competitive salary commensurate with experience Performance-based bonus structure Comprehensive health, dental, and vision benefits Generous PTO and flexible hybrid work schedule A fast-paced, entrepreneurial environment with real ownership and visibility Opportunity to shape the digital future of a rapidly scaling national brand