Director, Web Experience

We are seeking an experienced and motivated Director, Web Experience to join our team. In this high-impact role, you will support all facets of Web Experience, while playing a key role in broader department initiatives.

What You Will Do:

Develop and own the holistic web experience strategy for all digital properties, ensuring seamless journeys for fans, ticket buyers, partners, and community stakeholders. Lead, mentor, and grow a high-performing web development / web operations team, with an emphasis on performance and scalability. Define technical roadmaps and oversee architecture decisions to deliver a best-in-class sports fan web experience. Own the conversion optimization program (A/B testing, personalization, multivariate experiments) to improve outcomes across ticket sales, membership, loyalty sign-ups, and merchandise. Enforce SEO best practices across all fan-facing web properties, including content-rich team sites, schedule/ticketing pages, and community programs. Manage content governance for game-day information, player/team content, multimedia, and sponsor activations, ensuring timely publishing and consistency across channels. Instrument and maintain web analytics, event tracking, and dashboards tied to key sports

KPIs:

ticket conversion, fan engagement, retention, loyalty program participation, and digital sponsorship ROI. Partner with marketing, partnerships, and ticketing teams to integrate the site with Martech, CRM, CDP, loyalty/rewards platforms, and mobile apps. Collaborate with creative, content, and fan experience groups to ensure the website enhances the brand, highlights community initiatives, and showcases sponsorship activations. Monitor KPIs (traffic, conversion, SEO rankings, fan engagement, ticket sales lift) and present insights and ROI from web initiatives to senior sports leadership. Stay current on web and sports-industry digital trends: gamification, real-time updates, streaming integration, personalization, and global fan engagement tactics. What We Need from

Our Director, Web Experience:

8+ years in web development, digital product management, or web engineering roles, with at least 3 years leading teams. Strong hands-on experience with front-end, back-end and CMS platforms and integrations with ticketing and fan engagement platforms. Deep fluency in web analytics, SEO, CRO, and A/B testing methodologies.

Experience with Martech integration:

CRM, CDP, marketing automation, tag managers, personalization engines. Proven ability to optimize conversion funnels—especially ticketing, membership, or subscription flows. Excellent communication skills, able to partner across technical, creative, and commercial teams.