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Demonstrator Operator

Job

Peterson Tractor Co.

San Leandro, CA (In Person)

$105,000 Salary, Full-Time

Posted 2 weeks ago (Updated 2 weeks ago) • Actively hiring

Expires 5/28/2026

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Job Description

It's your time, make it matter. At Peterson, we partner with our customers to build the future. For over 85 years, our peoples' work has shaped the communities where we live, where we raise our families, and where we thrive. Peterson's legacy permeates every aspect of our communities. From roads and bridges, back-up power at hospitals, fire-fighting, concerts and moving goods; we are everywhere you look. At Peterson, you don't just have a career, you have a purpose. Our family-oriented environment is built on safety, winning, growth, and professional achievement. Hiring and developing exceptional people is critical to our continued success. We have high standards for a good reason: our people represent Peterson, our family, our brand, and our values. You have high expectations too. You are exceptionally motivated, have outstanding skills, and want your work to matter. Peterson offers competitive wages, generous benefits, and promotional opportunities at a family-owned and operated business. It's time to use your skills and passion to do work that matters! Job Description Peterson Cat has a need for a Demonstrator Operator who will be based at our San Leandro, CA location. SUMMARY The Demonstrator Operator supports the Earthmoving Sales department by demonstrating equipment operation and developing and conducting formal equipment operator training courses for customers and Peterson personnel. This role also assists Sales staff by communicating the benefits of Cat machines to customers, conducts customer site assessments to identify opportunities for customer to enhance profits and reduce maintenance costs, and assists with addressing customer complaints concerning machine performance.
ESSENTIAL JOB FUNCTIONS
The following reflects management's definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign the functions to this job at any time due to reasonable accommodation or other reasons. Job functions include the following. Other duties may be assigned. Plan and conduct equipment operation demonstrations as required by the Sales department. Conduct machine delivery training for customers, including the completion of Delivery Service Reports. Conduct formal, certified customer machine training courses throughout the assigned territory that meet Caterpillar and Peterson standards, travelling locally and to remote customer sites on a regular basis. Collaborate with machine Sales Representatives, Product Support Sales Representatives, and Sales management to assist with machine sales. Perform site assessments as required by customers and Peterson Sales department. Oversee and manage all customer related production studies. Maintain knowledge of features, benefits, and applications of all Cat equipment sold and serviced by Peterson. Communicate directly with customers and resolve machine performance issues. Conduct internal training as necessary to support Peterson Sales and Rental departments. Conduct professional machine demos and head-to-head demos versus the competition. Develop an operation assessment when a machine or fleet does not meet the expectations of the operator, supervisor, or owner. Manage conflicts that may arise when a machine is not performing and it cannot be determined if a problem is a mechanical issue or an operator issue. Educate internal and external stakeholders on the advantages of owning and operating a Cat machine vs. competitors. Plan and develop curriculum and strategies for the purpose of performing revenue-generating Cat operator certification courses, training customers on the safe and productive operation of Cat equipment. Work safely at all times. Adhere to all applicable safety policies. Comply with all company policies, procedures, and standards. Travel away from base location regularly to conduct operator training and equipment demonstrations throughout the assigned territory; operate company or personal vehicle as needed.
QUALIFICATIONS
High School Diploma or General Education Degree (GED); and a minimum of five (5) years of related experience in heavy equipment operation; preferably in a heavy industrial environment; or an equivalent combination of education and work experience. Successful completion of Caterpillar machine operator training required. Associate degree in a related field highly preferred. Must be able to travel within assigned territory, including overnight travel.
CERTIFICATES, LICENCENSES, REGISTRATIONS
Valid driver's license with a satisfactory driving record required. Caterpillar Certified Operator Certificate preferred. The pay range for this position is: $95,000.00 - $115,000.00 (Starting wage will depend on experience and education. We also offer a total compensation package in addition to base salary.) Peterson Tractor Co. is committed to equal employment opportunity and affirmative action. Minorities, females, veterans, and individuals with disabilities are encouraged to apply. A drug screen and background check is required. At Peterson, our vision is to be our customers' first choice. We provide a family-oriented environment that promotes safety, personal growth, and professional achievement. We offer competitive wages, generous benefits, and room to grow within the company. If you want to work side-by-side with others who are passionate about customer service, consider joining the team!

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