As the workforce landscape continues to shift, a new generation is preparing to enter the workforce for the first time. Generation Z, those born after 1996, is a key piece of companies’ future talent pipeline. So where does this future generation want to work?
Before the COVID-19 pandemic, the most coveted company workplaces had full campuses, free lunches, basketball courts, and extravagant games rooms. Now, they’re among the first to announce permanent work-from-home policies. After a tumultuous year for hospitality and retail, how will top companies continue to attract young talent? And with women’s participation in the workforce at a 33-year low, how do male and female Gen Z students’ preferences differ?
For Tallo’s Gen Z Benchmarking: Competitive Employer & Industry Interest report, Tallo surveyed over 29,000 Gen Z high school and college students about the top companies they want to work for. The data below is a portion of that report, and it shows the top ten companies that Gen Z students want to work for overall, the top companies that female Gen Zers want to work for, the top companies for male Gen Zers, the top industries Gen Zers want to work in, and the most popular careers for Gen Zers. Overall, the survey collected data on 300+ companies and 20+ industries.
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Company Rankings
Overall
- Google – 65.5%
- Apple – 65.4%
- Netflix – 64.0%
- Disney – 63.1%
- Amazon – 62.5%
- Microsoft – 55.8%
- Universal – 53.4%
- Sony – 51.1%
- Tesla – 48.4%
- SpaceX – 46.2%
Company Rankings – Gender Breakdown
Female Top Ten
- Netflix – 69.3%
- Disney- 68.6%
- Apple- 63.8%
- Google- 62.8%
- Amazon – 59.9%
- Universal – 57.7%
- Microsoft – 49.0%
- Starbucks – 47.1%
- Sony – 46.1%
- School District in my State – 45.9%
Male Top Ten
- Google – 68.3%
- Apple – 67.1%
- Amazon – 65.0%
- Microsoft- 62.6%
- Netflix – 58.7%
- Disney – 57.5%
- Sony – 56.2%
- SpaceX – 55.6%
- Tesla – 55.4%
- Universal – 49.1%
To access additional data about Gen Z’s top companies across 22 industries, and compare interest by race, gender, career interest, and education level, request the interactive report here.
Industry Rankings
- Arts / Entertainment / Recreation – 78%
- Technology – 76.5%
- Hospitality/ Tourism/ Restaurant – 60.1%
- Automotive/ Heavy Equipment Manufacturing – 59.7%
- Healthcare – 57.8%
- Retail Trade – 56.2%
- Education Services- 56.1%
- Aerospace – 52.8%
- Financial Services – 50.1%
- Telecommunications – 49.9%
- Government – 49.7%
- Transportation, Distribution, Logistics – 46.5%
- Insurance – 37.6%
- Manufacturing – 34.9%
- Renewable Energy – 32.2%
- Agriculture – 30.5%
- Mining/ Oil and Gas – 25.7%
- Utilities – 25.4%
- Real Estate – 19%
- Agbioscience- 19%
- Administrative Management & Consulting Services- 17%
- Construction – 16.7%
- Forestry – 16.4%
To access additional data about Gen Z’s top companies across 22 industries, and compare interest by race, gender, career interest, and education level, request the interactive report here.
Career Interest Rankings
- STEM – 36.6%
- Health Science – 34.1%
- Business – 30.1%
- Arts, Audio/Visual Technology, & Communications – 20.1%
- Human Services – 15.8%
- Education and training – 15.7%
- Law, public safety, corrections and security – 13.7%
- Marketing – 13.6%
- Finance – 12.5%
- Government – 10.8%
- Information Technology – 9.5%
- Architecture 7.5%
- Agriculture – 6.5%
- Hospitality & Tourism 4.9%
- Manufacturing – 3.5%
- Transportation, distribution & logistics – 2.9%
To access additional data about Gen Z’s top companies across 22 industries, and compare interest by race, gender, career interest, and education level, request the interactive report here.
Methodology:
Student Survey: This survey was conducted by Tallo between November 3, 2020 and December 12, 2020 and produced 29,640 respondents. Tallo users that responded to this survey indicated an interest in obtaining a scholarship and are a current high school or college student in the United States. With our calculated margin of error, we can assume the survey respondents represent 95% of high school and college students in the United States.
More about Tallo’s data:
Tallo has the largest reach nationally of Gen Z for talent insights (Gen Z Benchmarking), recruitment, and brand awareness. Tallo’s data insights, sourced from our 1.5+ million talent users, allow our clients and partners to understand the future workforce pipeline, connect with talent in ways that resonate with them, successfully close perception or skills gaps, and build their talent pipeline. Get more information about Tallo’s Gen Z Benchmarking: Competitive Employer & Industry Interest report and interact with the data here.
Gen Z Recruitment: What’s Different?
Why Should You Recruit: Diversity & Inclusion
88% want you to ask
88% of Gen Z agrees that it’s important that recruiters or potential employers ask about their preferred gender pronouns. But only 18% of Gen Z respondents have ever had a conversation with a recruiter or a potential employer where they were asked for their preferred gender pronouns. Learn more about this Tallo data here.
When Should you Recruit: Early & Often / High School
70% decide early
70% of Gen Z decides on their future employer in high school or early college. 74% indicate they would be more inclined to work for an employer if they connected with them prior to looking for a job.
How Should you Recruit: Targeted Information
75% Want More Information
75% of Gen Z talent would change their mind about a future employer if provided more information through employer connection, informative webinars and/or or a Q&A session. Talent prefers to communicate with future employers via social media platforms like LinkedIn or Tallo (63%) and email (87%). Learn more about this Tallo data here.
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