Advertising / Promotions Manager
Quick Facts
Median Salary$132,604
Most Common EducationBachelor's degree
Projected 10-Year Growth-13.46%
Assessment MatchTake the Assessment
What They Do
An Advertising or Promotions Manager plans and directs advertising programs aimed at creating extra interest in a product or service. Coordinates marketing team of sales and design staff, tracks data on media outlets and sales, and directs promotional events.
Core Tasks:
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Coordinate with the media to disseminate advertising.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Plan and execute advertising policies and strategies for organizations.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Contact organizations to explain services and facilities offered.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
- Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
What to expect as an Advertising / Promotions Manager
1Earn a Bachelor's degree
52% of people achieve this level of education.
2Gain skills and experience
See Advertising / Promotions Manager related courses on Tallo
3Land a job
401 openings for Advertising / Promotions Managers
Career Progression
in United States (Nation)
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