Chief Revenue Officer
Quick Facts
Median Salary$220,452
Most Common EducationBachelor's degree
Projected 10-Year Growth+11.00%
Assessment MatchTake the Assessment
What They Do
A Chief Revenue Officer (CRO) is a corporate officer (executive) responsible for all revenue generation processes including marketing, sales, customer support, pricing, and revenue management. In this role, a CRO is accountable for driving better integration and alignment between all revenue-related functions, including marketing, sales, customer support, pricing, and revenue management.
Core Tasks:
- Oversee regional and local sales managers and their staffs.
- Resolve customer complaints regarding sales and service.
- Monitor customer preferences to determine focus of sales efforts.
- Confer with potential customers regarding equipment needs, and advise customers on types of equipment to purchase.
- Review operational records and reports to project sales and determine profitability.
- Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
- Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate, or other subjects of sale.
- Determine price schedules and discount rates.
- Prepare budgets and approve budget expenditures.
- Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications.
- Visit franchised dealers to stimulate interest in establishment or expansion of leasing programs.
- Represent company at trade association meetings to promote products.
- Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business.
- Direct, coordinate, and review sales and service accounting and record-keeping, as well as receiving and shipping.
- Direct clerical staff to keep records of export correspondence, bid requests, and credit collections, and to maintain current information on tariffs, licenses, and restrictions.
What to expect as a Chief Revenue Officer
1Earn a Bachelor's degree
37% of people achieve this level of education.
2Gain skills and experience
See Chief Revenue Officer related courses on Tallo
3Land a job
121 openings for Chief Revenue Officers
Career Progression
in United States (Nation)
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