Enrollment Operations Specialist

Enrollment Operations Specialist University of the West - 3.8 Rosemead, CA Job Details Full-time $62,150 - $82,150 a year 1 day ago Qualifications Google Workspace Market research projects Market analysis Marketing Student recruitment Bachelor's degree in business Trello Email marketing campaigns Marketing strategy development Printing Bachelor's degree in marketing Customer segmentation Social media platforms Analysis skills Content creation Bachelor's degree Brand messaging Data entry Marketing analytics Marketing campaign management Enrollment management CRM system proficiency Productivity software Strategic communications Business Data manipulation Entry level Under 1 year

Analytics Full Job Description Job Title:

Enrollment Operations Specialist (

Job Code:

L002)

Job Description:

Analyze foreign student data to assess the effectiveness of communications efforts and deliverability of email campaigns. Assist in developing and implementing marketing communications strategies for international Chinese students based upon information and trends related to social media campaigns. Monitor and research other educational institutions' marketing approaches and industry-specific trends for Chinese-speaking students and provide recommendations for immediate or future adjustments to marketing strategy. Analyze and manipulate data, and manage data entry and technical aspects of the international student enrollment process within the institution's Constituent Relationship Management (CRM) tool with metrics-driven and results-oriented analytical skills. Evaluate and identify possible markets for the marketing, content, and product teams to craft branded and compelling messaging and materials for Chinese-speaking students that highlight the value and advantages of the university's benefit offerings across its potential students. Collaborate with other departments, and assist with project management and tracking of content creation, production, printing and mailing of bilingual Chinese marketing materials and correspondence. Keep up-to-date industry trends ensuring the university to remain competitive in the educational market.

Minimum Requirements:

EDUCATION

: Bachelor's degree or foreign equivalent degree in Business, Marketing, Market Research or a related field.

EXPERIENCE

: Six months of experience in international student recruitment.

SPECIFIC SKILLS

: This position also requires education or experience in: 1. CRM; 2. International student enrollment and admission process; 3. Canva; 4. Data-based communication and lead management (including segmentation, follow-up messaging); 5. Analyzing impact of outreach strategies and promotional content; 6. Project coordination using tools such as Trello and Google Workspace; and 7. Banding, campaign planning, and customer engagement strategies

Employer and Job Location:

University of the West, 1409 Walnut Grove Ave., Rosemead, CA 91770

Salary :

$ 62,150 to $82,150 per year. Full time employment. Includes standard benefits.

To apply:

Submit your resume to: . Please reference

Job Code:

L002.