We are seeking an experienced Senior Marketing Executive to lead marketing, outreach, and resident recruitment for an assisted living community in Albuquerque, New Mexico. The ideal candidate will build strong referral relationships, generate inquiries, and help prospective residents and their families navigate the move-in process. Responsibilities Develop and implement marketing strategies to increase inquiries, resident move-ins, and occupancy. Build and maintain relationships with hospitals, rehabilitation centers, skilled nursing facilities, healthcare professionals, religious organizations, and other community referral sources. Conduct regular outreach visits to hospitals, rehabs, and other referral partners. Serve as the primary contact for prospective residents and families, conduct community tours, and coordinate assessments and admissions with the Executive Director and care team. Follow up consistently with prospective residents and families by phone, email, and in-person meetings. Create and distribute promotional materials and coordinate advertising efforts. Represent the community at local events, networking functions, and informational presentations. Cultivate relationships with current residents and families to encourage referrals. Maintain an accurate prospect database and track inquiries, referral activity, tours, and move-ins. Meet established outreach targets and budgeted occupancy goals. Submit required reports, marketing plans, and budgets on time. Collaborate closely with the Executive Director and management team. Qualifications Previous sales or marketing experience in assisted living, senior living, skilled nursing, or long-term care preferred. Experience working with individuals living with dementia or Alzheimer's disease highly preferred. Excellent verbal and written communication, relationship-building, and organizational skills. Ability to manage leads independently and follow through from initial inquiry to move-in. Willingness to travel locally and actively develop referral relationships. A compassionate, professional approach to working with older adults and their families. Compensation This position does not offer commissions or move-in bonuses. Confidential Search The community's identity will be shared with qualified candidates during the interview process.

Job Type:

Full-time Pay:

$40,000.00 - $55,000.00 per year

Benefits:

401(k) Dental insurance Flexible schedule Paid time off Vision insurance Application Question(s): Are you interested in Sales and Marketing for Senior Living?

Experience:

Sales and Marketing :

3 years (Required) Willingness to travel: 50% (Required)

Work Location:

In person