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General Manager
Richmond, TX
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Overview Lead the studio. Grow the community. Create an exceptional member experience. Club Pilates is one of the fastest-growing and most recognized boutique fitness brands in the world, with 1,000+ studios across North America and internationally . At Club Pilates Richmond, we believe Pilates is for everyBody . Our studio is an established, energetic community, and we're looking for a motivated, results-driven General Manager who can lead our team while driving membership growth, client retention, sales, and community engagement. The ideal candidate is a strong leader who enjoys connecting with people, developing a team, building relationships in the community, and taking ownership of studio performance. This is a hands-on leadership position that combines sales, operations, team management, grassroots marketing, and exceptional customer service. The Opportunity As General Manager, you will oversee the day-to-day operations and overall performance of the studio. You'll be responsible for creating momentum inside and outside the studio—ensuring current members feel valued while consistently generating new leads, converting prospects into members, and developing relationships within the local community. Key Responsibilities Sales & Membership Growth Contact prospects and leads through phone, text, email, and in-person communication to schedule Intro Classes and convert prospects into memberships Drive new membership sales and consistently work toward monthly studio sales goals Become proficient in ClubReady software to manage client accounts, troubleshoot inquiries, track leads, and identify potential sales opportunities Follow up consistently with prospects and maintain an organized sales pipeline Identify opportunities to increase membership, revenue, and overall studio performance Member Experience & Retention Provide an exceptional level of customer service to existing members through face-to-face interactions, phone, text, and email Build genuine relationships with members and create a welcoming, community-focused studio environment Proactively address member questions, concerns, and account inquiries Drive member retention by identifying at-risk members, resolving concerns, and creating opportunities to keep members engaged Monitor delinquent member accounts and proactively follow up on past-due balances to collect outstanding payments and resolve account issues Maintain accurate member account information and assist with billing and payment-related concerns Enforce Club Pilates policies and procedures consistently and professionally Team Leadership Manage studio staff, including recruiting, hiring, onboarding, training, scheduling, coaching, and performance management Establish clear expectations and hold team members accountable for sales, service, and operational standards Motivate and develop the sales team to achieve individual and studio goals Foster a positive, collaborative, and results-oriented studio culture Work collaboratively with Pilates instructors and studio leadership to provide a consistent member experience Grassroots Marketing & Community Engagement Develop and execute grassroots marketing initiatives to generate new leads and increase local brand awareness Build relationships with surrounding businesses and community organizations to create cross-promotional opportunities and strategic partnerships Participate in networking events, community events, studio promotions, and other local marketing opportunities Coordinate applicable studio promotions and marketing initiatives with Club Pilates corporate resources Consistently look for creative ways to generate excitement, increase studio visibility, and bring new prospects through the doors Studio Operations Oversee daily studio operations and ensure the studio runs efficiently and professionally Maintain the cleanliness, appearance, and organization of the Pilates studio Ensure forms, administrative supplies, retail materials, and studio literature are appropriately stocked, organized, and visible Monitor studio needs and address operational issues promptly Maintain accurate records and ensure established Club Pilates policies and procedures are followed What We're Looking For Previous management, leadership, sales, or customer service experience Proven ability to motivate and manage a team Strong sales ability with a track record of achieving goals or KPIs Excellent interpersonal, communication, and problem-solving skills Comfortable with outbound sales activity and consistent lead follow-up Ability to build relationships with members, prospects, employees, and community partners Highly organized, dependable, proactive, and able to manage multiple priorities Strong sense of ownership and accountability for business performance Comfortable working in a fast-paced, goal-oriented environment Experience with grassroots marketing, community outreach, or business partnerships strongly preferred Fitness, wellness, boutique fitness, or hospitality experience is a plus Passion for Pilates, fitness, and helping others is highly valued What Success Looks Like A successful General Manager will: Consistently drive new membership growth Improve and maintain strong member retention Proactively manage past-due accounts and minimize outstanding balances Develop a motivated, accountable, high-performing studio team Build meaningful partnerships within the Richmond-area community Create energy and excitement around the studio through events, promotions, and member engagement Deliver an exceptional experience from a prospect's first interaction through long-term membership Take ownership of the studio's day-to-day performance and continuously look for opportunities to improve Why Club Pilates Richmond? You'll have the opportunity to lead an established studio with a loyal member community while helping shape its next phase of growth. We're looking for someone who doesn't simply maintain the studio—we want a leader who will build relationships, create momentum, develop the team, retain our members, and actively grow the business.