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Design & Media
Audio / Visual Technician
Marlboro Township, NJ
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Marketing Coordinator / Specialist Social Media, Web, Email, Video & Tradeshows (AV/Tech Industry)
Pay: $83,200/yr
Posted: 8 weeks ago
Location: Marlboro Township, NJ (Onsite)
Last Updated: 2 hours ago
Hours: Full-Time
Expires: 10/16/2026
Job Description
Job Overview We are seeking a dynamic and innovative Marketing Coordinator / Specialist to elevate our brand presence across social media, web platforms, email campaigns, videos, and tradeshows within the AV/Tech industry. This role offers an exciting opportunity to craft compelling digital content, manage targeted advertising campaigns, and coordinate impactful events that showcase cutting-edge technology solutions. The ideal candidate will be passionate about digital marketing, possess a keen eye for design and analytics, and thrive in a fast-paced environment dedicated to industry-leading innovation. Join us to drive engagement, generate leads, and amplify our market footprint through strategic multi-channel marketing initiatives. Duties Develop and execute engaging social media marketing strategies across platforms such as Facebook, LinkedIn, Twitter, and Instagram to increase brand awareness and audience engagement. Manage website content updates using content management systems like WordPress, ensuring site accuracy, SEO optimization, and user-friendly navigation. Plan, create, and distribute compelling email marketing campaigns that nurture leads and promote product launches or events. Produce high-quality video content for promotional purposes, product demonstrations, or event coverage to enhance brand storytelling. Coordinate logistics for tradeshows and industry events, including booth design, promotional materials, and live event coverage through social media updates. Utilize SEO tools and conduct keyword research to improve organic search rankings; optimize web pages for better visibility and traffic growth. Manage paid advertising campaigns using Google Ads (formerly Google AdWords), Facebook Advertising, and other paid channels to maximize ROI through targeted audience segmentation and conversion optimization. Analyze web analytics reports with tools like Google Analytics and Marketing automation platforms to measure campaign performance; adjust strategies accordingly for continuous improvement. Implement tracking tags via Google Tag Manager to monitor user interactions across digital assets; leverage data insights for performance marketing enhancements. Collaborate with cross-functional teams on digital campaign setup, website management, content creation, and technical troubleshooting involving HTML, CSS, JavaScript or SQL as needed. Skills Proficiency with SEO tools such as SEMrush or Moz for keyword research and site audits. Strong knowledge of conversion optimization techniques to improve lead capture and sales results. Expertise in Adobe Creative Suite (Photoshop, Premiere Pro) for graphic design and video editing tasks. Experience managing WordPress websites with a focus on content updates and technical troubleshooting. Hands-on experience with Google Ads (Google AdWords), Facebook Advertising campaigns, and paid search marketing strategies. Familiarity with HTML, CSS, JavaScript or SQL for website management and customization purposes. Skilled in content creation across multiple formats including blog posts, social media posts, videos, email newsletters, and landing pages. Ability to develop targeted social media advertising campaigns that drive engagement and conversions within B2B markets. Knowledge of web analytics reporting tools such as Google Analytics for measuring digital campaign effectiveness. Experience with marketing automation platforms for lead nurturing workflows; familiarity with website management systems is a plus. Strong copywriting skills combined with an understanding of digital marketing best practices for content optimization. Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment. Join us in shaping the future of AV/Tech solutions by leveraging your digital marketing expertise! We are committed to fostering a collaborative environment where innovation thrives—empowering you to make a meaningful impact while advancing your career in the vibrant world of technology marketing!