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Ad Creative Specialist at WOLFpak Ad Creative Specialist at WOLFpak in Newport Beach, California Posted in about 18 hours ago.

Type:

full-time Ad Creative Specialist Full Time - Onsite in

Costa Mesa, CA Salary:

TBD About WOLFpak WOLFpak is a family-owned backpack brand founded in 2020 in Southern California. Known for trend-forward designs, fresh colorways, and signature personalized patches, we blend bold style with practical function. Learn more at WOLFpak.com. Role overview We're hiring a full-time, on-site Ad Creative Specialist to develop high-performing paid media creative that captures attention, drives clicks, and converts customers. You'll create ad concepts, hooks, headlines, calls to action, and visual assets for Meta, TikTok, and other paid channels, helping shape creative that stops the scroll and increases conversions. Key responsibilities Develop ad creative concepts, hooks, headlines, and calls to action for paid social campaigns. Create and adapt visual assets and copy for Meta, Instagram, TikTok, and other performance marketing platforms. Collaborate with design, photography, product, and marketing teams to produce conversion-focused creative. Build multiple creative variations for A/B and multivariate testing. Analyze ad performance and use results to refine messaging, visuals, and CTAs. Write and test ad copy designed to increase CTR, CVR, and ROAS. Manage creative production schedules, briefs, and asset libraries. Ensure brand consistency while optimizing for performance and engagement. Support creative strategy for prospecting, retargeting, and conversion campaigns. Qualifications 2+ years of experience in ad creative, performance marketing, digital marketing, or related creative roles. Strong understanding of paid social formats, ad best practices, and platform-specific creative requirements. Experience creating creative that includes strong hooks, offers, CTAs, and conversion-driven messaging. Familiarity with Meta Ads, TikTok Ads, and other paid media platforms. Ability to work closely with designers and photographers to bring ideas to life. Analytical mindset with experience using testing and performance data to improve results. Strong communication, organization, and project management skills. Experience in e-commerce, athletic, fitness, or accessories brands is a plus. Core skills Ad Creative, Paid Social, Creative Strategy, Hooks, Calls to Action, Performance Marketing, A/B Testing, Conversion Copywriting, Creative Briefing, Analytics, Meta Ads, TikTok Ads