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Videography & Social Media Coordinator Mike McGilvary Roofing (MMR) Full-Time | W-2 | $60,000-$80,000 per year, based on experience Mike McGilvary Roofing is seeking an experienced, highly motivated Videography & Social Media Manager to help strengthen our brand, expand our digital presence, produce high-quality content, and support business development efforts. This is a hands-on, results-driven position for someone who has professional experience with social media, videography, content creation, editing, and digital marketing. Unlike an entry-level role, this position requires someone who can work independently, identify opportunities, solve problems without constant direction, and take ownership of assigned marketing and content initiatives while working within MMR's overall strategy and brand standards. The position is approximately 90% office-based and 10% field/on-location work . Key ResponsibilitiesSocial Media Management Take ownership of the day-to-day execution and growth of MMR's social media presence.

Responsibilities include:

Creating, scheduling, publishing, and managing photo and video content Maintaining a consistent posting schedule across multiple platforms Writing engaging captions and social media copy Monitoring account performance and identifying opportunities for improvement Engaging appropriately with followers, customers, local businesses, and potential referral partners Ensuring brand consistency across all platforms Troubleshooting posting, account-access, and platform issues Repurposing content effectively across multiple platforms Recommending improvements based on engagement, reach, trends, and performance Tracking and reporting key social media metrics Platforms may include Instagram, Facebook, TikTok, YouTube, LinkedIn, X, Threads, Pinterest, Nextdoor, Reddit, Google Business Profile, and other relevant platforms. There will be training on this portion. Videography & Content Production The ideal candidate should be capable of independently producing professional content from concept through final delivery.

Responsibilities may include:

Filming active roofing projects Capturing professional B-roll Filming company leadership and employees Producing short-form social media videos Producing longer-form educational and promotional content Filming customer testimonials Filming podcast content Creating commercial and advertising content Editing video content for multiple platforms Organizing and maintaining raw footage and content libraries Selecting music, graphics, captions, transitions, and other creative elements Producing content optimized for Instagram Reels, TikTok, YouTube Shorts, Facebook, LinkedIn, and other channels The employee should be able to take an assignment from idea to finished content with limited supervision. Business Development & Relationship Building (estimated 1 hour per day) This position also plays an important role in helping MMR develop relationships that can generate roofing opportunities, referrals, strategic partnerships, and appointments.

Responsibilities include:

Conducting targeted outreach through LinkedIn, Instagram, Facebook, email, and other approved platforms Identifying valuable referral partners and decision-makers Building relationships with Realtors, home inspectors, property professionals, contractors, and complementary service businesses Following up consistently with potential referral partners Maintaining organized records of outreach and relationship activity Helping convert online conversations into qualified business-development meetings Identifying creative opportunities for local partnerships and brand exposure A core performance expectation is to consistently generate qualified business-development appointments and meaningful referral relationships through outreach efforts. Content Strategy & Marketing Support While company leadership maintains final authority over MMR's overall marketing strategy, an experienced candidate will be expected to contribute ideas and recommendations.

Responsibilities may include:

Recommending content ideas and campaigns Identifying social media trends relevant to the roofing and home-services industries Developing content calendars Evaluating which types of content perform best Recommending improvements to messaging and creative execution Monitoring competitors and strong-performing brands Helping identify new opportunities for organic growth Supporting paid advertising creative when needed Providing regular feedback regarding social media and content performance We are looking for someone who can think strategically while still executing consistently . Performance Expectations At this compensation level, the successful candidate will be expected to demonstrate a higher level of ownership and accountability. Performance will be evaluated based on areas including: Consistency and quality of social media publishing Video and content quality Speed and reliability of content production Growth in engagement, reach, and brand visibility Quality of business-development outreach Qualified appointments and referral relationships generated Ability to manage multiple projects simultaneously Organization and follow-through Ability to work independently Responsiveness to management direction Professional communication Ability to identify and solve problems proactively The goal is not simply to "post on social media." The goal is to help create a recognizable local brand that produces measurable business value. Qualifications Required Professional experience in social media management, videography, content creation, digital marketing, or a closely related field Extremely comfortable walking on a 1 story residential home roof to capture content Strong video filming and editing skills Experience producing short-form social media content Strong organizational and time-management skills Ability to independently manage recurring responsibilities Strong communication skills Ability to follow brand standards and management direction Comfortable communicating with business owners and professionals Ability to work in a fast-paced environment and manage changing priorities Willingness to travel locally for filming and content assignments Preferred 2+ years of professional social media, videography, or content-production experience Experience managing social media for a business or brand Experience with Adobe Premiere Pro Experience with professional camera, lighting, and audio equipment Experience producing content for home-services, construction, roofing, real estate, or related industries Experience with social media analytics and performance reporting Experience with business-development or professional outreach Portfolio demonstrating previous video and social media work Candidates with stronger portfolios, deeper professional experience, advanced editing capabilities, and a proven ability to grow business social-media accounts will be considered toward the higher end of the compensation range. Schedule The position may also include up to 3 combined hours of weekend responsibilities , which may generally be completed remotely depending on business needs. This is primarily an in-office position during the Monday-Friday workweek, with occasional local travel for filming and content production. Compensation $60,000-$80,000 per year, based on experience, skills, portfolio, and demonstrated capabilities. Compensation within the range will depend heavily on the candidate's: Professional experience Videography skills Editing ability Portfolio quality Social media management experience Ability to independently manage projects Marketing knowledge Business-development experience Demonstrated track record of producing measurable results Benefits W-2 employment Salaried, non-exempt position Overtime compensation when applicable 10 days of paid time off per year Company-observed paid federal holidays Opportunity to work directly with company leadership Opportunity for increased responsibility as the company grows Who Will Succeed in This Role? This role is best suited for someone who is creative but also disciplined and execution-focused. We are looking for someone who: Takes ownership of their work Does not need to be constantly reminded about recurring responsibilities Notices problems and works to solve them Takes deadlines seriously Can accept feedback and make adjustments quickly Understands that social media must ultimately support business objectives Is comfortable being measured on results Can balance creativity with an established company vision Wants to grow alongside a growing company This is an opportunity for an experienced content and social media professional to have a meaningful impact on the growth of a local brand while developing skills across videography, social media, marketing, content strategy, networking, and business development . Additional details regarding expectations, performance goals, equipment, workflow, and day-to-day responsibilities will be discussed during the interview process.

Pay:

$60,000.00 - $80,000.00 per year

Benefits:

Paid time off

Work Location:

In person