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Fitness & Membership Manager 310 Fitness - 4.0 Las Cruces, NM Job Details Full-time $41,000 - $45,000 a year 17 hours ago Qualifications Certified Personal Trainer Teamwork Customer relationship building Program development Personal training Business development experience Sales management systems proficiency CRM system proficiency Full Job Description Position Summary 310 Fitness is seeking a motivated, energetic, and results-driven Fitness & Membership Manager to lead and grow our Personal Training and Group Fitness departments. This position is responsible for recruiting, developing, and managing an exceptional team of personal trainers and group fitness instructors while creating outstanding member experiences that drive engagement, retention, and revenue. As the leader of the fitness department, the Fitness & Membership Manager oversees membership sales, personal training sales, member onboarding, trainer and instructor performance, class programming, scheduling, and member engagement. This role plays a vital part in the continued growth of 310 Fitness by developing membership opportunities, increasing member retention, expanding participation in fitness services, and driving department revenue. Success in this role will be measured by the ability to grow personal training revenue, increase member engagement and retention, build a high-performing fitness team, and contribute to the overall success of the club. The ideal candidate is a natural leader who enjoys building relationships, coaching others, driving sales, improving systems, and helping members achieve lasting results. Essential ResponsibilitiesMembership Sales & Retention Respond promptly to membership inquiries through phone, email, text, and in-person visits. Conduct club tours and present membership options to prospective members. Develop and nurture membership leads through consistent follow-up. Convert prospective members into active members through relationship-based sales. Welcome new members and ensure they receive an exceptional onboarding experience. Build relationships that improve member engagement and long-term retention. Follow up with inactive or at-risk members to encourage continued participation. Work collaboratively with the front desk team to ensure a seamless member experience. Personal Training Sales & Member Success This is the primary responsibility of the position. Conduct complimentary Fitness Success Sessions with new members. Contact all new members promptly to schedule their complimentary Fitness Success Session. Build relationships that identify each member's goals and recommend the most appropriate fitness services. Convert complimentary consultations into long-term personal training clients. Promote personal training, small group training, specialty programs, and nutrition coaching (when appropriately certified). Meet and exceed monthly personal training sales goals. Monitor consultation-to-sale conversion rates and implement strategies to improve performance. Develop initiatives that increase participation in personal training and other fitness programs. Ensure every member receives a welcoming, supportive, and personalized experience that encourages long-term success. Department Leadership Lead and develop the Personal Training and Group Fitness departments. Foster a positive, professional, and team-oriented culture. Conduct regular department meetings. Coach trainers and instructors to improve performance, professionalism, member engagement, and sales effectiveness. Hold team members accountable to company standards and expectations. Assist ownership with employee development, coaching, corrective action, and performance improvement. Participate in interviewing candidates and provide hiring recommendations for personal trainers and group fitness instructors. Collaborate with ownership regarding hiring and employment decisions. Recruiting & Talent Development Recruit high-quality personal trainers and group fitness instructors. Build relationships within the local fitness community to attract exceptional talent. Interview prospective trainers and instructors. Coordinate onboarding and training for new hires. Mentor trainers to improve coaching techniques, communication, customer service, and sales skills. Evaluate trainer performance through observation, member feedback, and measurable results. Group Fitness Management Develop and maintain an engaging, well-balanced class schedule. Recruit instructors who align with the culture and standards of 310 Fitness. Analyze attendance trends and recommend schedule improvements. Evaluate current programming and identify opportunities for new classes and specialty programs. Ensure instructors consistently deliver high-quality member experiences. Gather member feedback and implement improvements based on participation and demand. Member Experience Create an exceptional first impression for every new member. Ensure members understand the fitness services, classes, and programs available. Increase participation throughout the fitness department. Follow up with members who have not utilized their complimentary Fitness Success Session. Assist members in selecting programs that support their individual goals. Resolve member concerns professionally and proactively. Build meaningful relationships that encourage long-term member retention. Technology & Administrative Responsibilities Become proficient in the club's member management and sales software. Maintain accurate records of consultations, appointments, sales, and member interactions. Schedule trainers, instructors, consultations, and classes. Track department performance metrics and key performance indicators. Generate reports related to sales, participation, and department performance. Utilize CRM tools to ensure timely follow-up with prospective and current members. Marketing & Business Development Work closely with the Marketing team to promote personal training, group fitness, specialty programs, and member events. Assist with fitness challenges, workshops, and community outreach initiatives. Recommend new programs, services, and promotions that increase participation and revenue. Identify opportunities to improve department profitability and member engagement. Support membership growth by promoting the value of 310 Fitness' fitness services. QualificationsRequired Previous experience in fitness sales, fitness management, personal training, or a related leadership role. Demonstrated leadership and team development experience. Proven sales and relationship-building skills. Excellent communication and customer service abilities. Highly organized with strong attention to detail and follow-through. Comfortable using CRM software, member management systems, and technology. Passion for health, fitness, and helping others succeed. Preferred Personal Training Certification (NASM, ACE, ACSM, ISSA, or equivalent). CPR/AED Certification. Group Fitness Certification. Nutrition Certification (if providing nutrition coaching). Experience managing a fitness department. Key Performance Indicators (KPIs) Performance will be evaluated using measurable objectives, including: Sales & Revenue Monthly Personal Training Revenue Personal Training Package Sales Consultation-to-Sale Conversion Rate Membership Sales Additional Program Sales Member Engagement New Member Consultation Completion Rate New Member Follow-Up Completion Rate Group Fitness Participation Member Retention Member Satisfaction Team Performance Trainer Productivity Instructor Performance Trainer Retention Successful Recruitment and Development of Qualified Trainers and Instructors Operational Excellence CRM Follow-Up Compliance Schedule Effectiveness Accurate Reporting Department Organization What Success Looks Like Within the first year, the Fitness & Membership Manager will: Increase personal training revenue. Ensure every new member receives timely follow-up and is invited to schedule their complimentary Fitness Session. Increase membership sales through proactive lead management and relationship-based selling. Build a strong pipeline of qualified personal trainers and group fitness instructors. Develop an engaging class schedule that reflects member demand and improves attendance. Create systems that improve member retention, participation, and overall satisfaction. Build a culture centered on professionalism, accountability, exceptional service, and measurable results. Establish the fitness department as a key driver of member success, club culture, and overall business growth.

Pay:

$41,000.00 - $45,000.00 per year

Work Location:

In person