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$64,397.

72 a year 3 days ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision insurance 401(k) matching Employee discount Qualifications Social media advertising campaigns Website management Facebook Advertising Google Tag Manager Managing budgets in a search marketing role HubSpot Marketing Hub Digital marketing budget management SEM campaigns Meta Ads HubSpot CRM Bachelor's degree Attribution modeling Data analytics Pay-per-click (PPC) advertising Facebook Marketing analytics Media buying and planning HubSpot Google Ads Paid search marketing Program budgeting Debugging HTML Conversion rate optimization (CRO) Media rate negotiation

Full Job Description About Gulf Stream Boat Club:

Gulf Stream Boat Club is a premium, membership-based boat club with 10 locations across Florida and more than 15 years in business. We provide members access to a premium fleet and concierge-level service without the costs and responsibilities of boat ownership. As we continue to grow, we're bringing more of our marketing capabilities in-house and investing in a sophisticated, data-driven acquisition strategy. This is an opportunity to make a direct, measurable impact on the growth of an established Florida lifestyle brand.

Position summary:

The Paid Media Specialist manages paid acquisition and the technical infrastructure behind it. This role plans, launches, optimizes and reports on every paid campaign across 10 Florida markets, and manages the tracking, website and CRM plumbing that connects an ad click to a signed membership. The person in this seat is accountable for cost per membership inquiry and cost per member acquired, and for making sure leadership can see, at any time, exactly where the marketing budget is going and what it is returning.

Key responsibilities:

Paid media management (approx. 45%) Manage strategy, build, launch and daily optimization of paid campaigns across Meta, Google Search, Performance Max, YouTube and emerging channels. Manage budget allocation and pacing across all 10 club locations, shifting spend toward the markets and campaigns delivering the strongest return.

Build and maintain audience strategy:

geo-targeting by location, lookalikes, retargeting pools, and seasonal audience segments. Run a continuous testing program across creative, copy, audience, placement, offer and landing page, with documented results. Manage bid strategy, negotiation and vendor relationships for any media placements. Tracking, analytics and attribution (approx. 25%) Manage the full measurement stack: Google Analytics 4, Google Tag Manager, Meta Pixel and Conversions API, call tracking and offline conversion imports. Ensure every lead source is correctly tagged and attributed from first click through to membership sale. Build and maintain leadership dashboards covering spend, leads, cost per lead, cost per acquisition, and pipeline by location. Deliver weekly performance snapshots and a monthly deep-dive with recommendations to the Director of Marketing and CMO. Diagnose data discrepancies between platforms, analytics and the CRM, and resolve them. Creative Building for Media Buyer (approx. 20%) Optimize the Hubspot CRM from a marketing perspective: lead routing to the correct location, source fields, automations, lifecycle stages and data hygiene. Build, test and maintain landing pages and forms for campaigns, membership offers and location-specific promotions. Manage website updates, page speed, mobile experience, and conversion rate optimization on the primary site. Manage local SEO across all 10 locations: Google Business Profiles, location pages, citations, schema and review generation. Help manage the email and SMS platform — automation flows, segmentation, deliverability and list health. Cross-functional support (approx. 10%) Brief the Social Media & Content Specialist on creative needs, specs, volume and testing priorities. Partner with the Sales Manager and location managers to close the loop on lead quality and follow-up speed. Support the Director of Marketing with budget forecasting, scenario modeling and campaign planning. Success measures Cost per inquiry

At or below the agency-managed baseline within two quarters Cost per member acquired
Reduction quarter over quarter against a documented starting point Budget pacing
Monthly spend within an agreed variance of plan, with no unspent or overspent budget surprises Lead volume by location
Every location supplied with sufficient qualified inquiries to hit its membership targets Attribution integrity
Every lead in the CRM carries an accurate, complete source record Reporting cadence
Weekly snapshot and monthly deep-dive delivered on schedule without prompting Test velocity
An agreed minimum number of documented tests concluded per month Required qualifications 2-4 years managing paid digital media with direct, hands-on account ownership — agency or in-house.

Demonstrated experience managing meaningful monthly ad spend and accountable for cost-per-acquisition targets. Deep working knowledge of Meta Ads Manager and Google Ads, including campaign structure, audience building and bid strategy. Hands-on proficiency with GA4, Google Tag Manager and conversion tracking implementation — able to build and debug tracking without outside help. CRM experience, ideally HubSpot, including automations, field structure and reporting. Comfort building landing pages and making website edits in a CMS such as WordPress. Ability to explain technical performance issues in plain language to non-technical stakeholders. Preferred qualifications Multi-location or franchise marketing experience, especially managing geo-segmented budgets. Experience marketing subscription, membership or recurring-revenue businesses. Local SEO and Google Business Profile management at scale. Marine, hospitality, resort, club or luxury lifestyle category experience. Basic HTML, CSS or scripting ability for tracking and site fixes.

MUST BE LOCATED IN SOUTH FLORIDA

PTO, Health Benefits, Comapny Matching 401(k)

Pay:

$58,347.40

$64,397.

72 per year

Benefits:

401(k) Dental insurance Employee discount Health insurance Paid time off Vision insurance Application Question(s): Are you currently located in South Florida?

Education:

Bachelor's (Required)

Experience:

Facebook Advertising:

2 years (Required)

Google Ads:

2 years (Required)

HubSpot:

1 year (Required) Ability to

Commute:

Lighthouse Point, FL 33064 (Required)

Work Location:

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Find & Apply For Advertising / Promotions Manager Jobs in Lighthouse Point, Florida

Paid Media Specialist