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Senior Home Care Head of Marketing and Sales Comfort Keepers - 3.5 Fort Collins, CO Job Details Full-time $68,000 a year 1 day ago Benefits Mileage reimbursement Health insurance 401(k) Paid time off Qualifications Business development management Teamwork Customer relationship building Referral-based lead generation Startup experience Sales referrals Sales experience within healthcare Client relationship development Marketing management Sales presentations Driver's License Territory management Grassroots community outreach Expanding health & wellness client base Sales territory planning Client acquisition Business development within healthcare New business target achievement Client referrals Marketing operations Referral coordination Full Job Description Position Summary Comfort Keepers is seeking an experienced senior home care marketing professional to help launch and grow our new Class A skilled home care agency in Fort Collins. The agency will provide skilled nursing and therapy services, along with personal care and other in-home support services. This is a field-based, results-driven position responsible for developing referral relationships, generating qualified client leads, and producing new revenue. The successful candidate must have prior marketing or business-development experience in senior home care, home health, or a closely related healthcare field. This is not primarily an office-based position. The individual must consistently be in the community building relationships and generating referrals for both skilled and non-medical home care services. Compensation Base salary of $68,000 per year, plus commission Mileage reimbursement for approved business travel Benefits offered in accordance with company policies Commission structure, eligibility, performance requirements, payment timing, and other terms will be established in a separate written commission plan. Key Responsibilities Make in-person marketing visits to at least 20 referral-source locations each week . Market the agency's Class A skilled nursing, therapy, personal care, and in-home support services. Develop relationships with hospitals, rehabilitation facilities, skilled nursing facilities, assisted living communities, memory care communities, physicians' offices, home health agencies, hospice organizations, and other referral partners. Build relationships with hospital discharge planners, case managers, social workers, physicians, nurses, therapists, and senior care professionals. Generate qualified referrals and convert referral relationships into new Comfort Keepers clients and patients. Produce a minimum of $500,000 in annualized new client and patient revenue , which is the expected break-even production level for the position. Create and execute a territory marketing plan for Fort Collins and surrounding Northern Colorado communities. Conduct regular follow-up visits, telephone calls, emails, presentations, and educational meetings with referral partners. Clearly communicate the agency's services, admission criteria, service area, payer sources, and referral process. Represent Comfort Keepers at networking events, professional associations, healthcare meetings, senior-focused events, and community activities. Maintain accurate records of visits, contacts, referrals, admissions, referral sources, and resulting revenue. Coordinate closely with the Administrator, Director of Nursing, clinical team, scheduling staff, and operations team to ensure prompt referral evaluation and follow-up. Follow all HIPAA requirements and applicable federal and Colorado healthcare regulations. Assist with community outreach, local partnerships, promotional events, and launch activities for the new office. Provide weekly reports showing referral-source visits, leads, assessments, admissions, new clients, revenue generated, and progress toward established goals. Represent Comfort Keepers professionally and ethically throughout the healthcare community. Performance Expectations Success in this position will be measured by: At least 20 documented in-person referral-source visits per week Consistent generation of qualified skilled and non-medical home care referrals New admissions and client starts attributable to marketing activities At least $500,000 in annualized new revenue Development of productive, repeat referral relationships Accurate and timely tracking of marketing activities and results Growth in active patients, clients, billable visits, and service hours Professional communication and collaboration with clinical and operational staff Because this is a startup location, the marketer must be comfortable building a territory from the ground up, educating the community about a new Class A agency, developing new referral relationships, and being directly accountable for measurable growth. Required Qualifications Previous marketing, sales, community-relations, or business-development experience in senior home care, skilled home health, or a related healthcare organization Demonstrated success generating healthcare referrals, admissions, and new revenue Working knowledge of skilled nursing, therapy, personal care, or senior home care services Understanding of healthcare referral processes and professional referral-source development Experience working with hospitals, rehabilitation facilities, physicians' offices, senior living communities, and other healthcare referral sources Strong relationship-building, presentation, and follow-up skills Self-motivated, organized, persistent, and comfortable being held accountable to activity and revenue goals Ability to manage a territory and work independently in the field Strong written and verbal communication skills Valid driver's license, reliable transportation, and appropriate automobile insurance Ability to pass all required background and employment screenings Preferred Qualifications Established professional relationships in Fort Collins, Loveland, Greeley, or the broader Northern Colorado healthcare community Experience marketing for a Colorado Class A home care agency Experience marketing skilled nursing, physical therapy, occupational therapy, speech therapy, and personal care services Experience marketing private-pay, insurance-funded, or other eligible home care services Experience opening a new territory or growing a startup home care or home health office Familiarity with CRM systems and referral-source tracking Experience working directly with hospital discharge planners, case managers, social workers, physicians, nurses, and therapists Work Environment This is a highly active, community-facing position. The marketer will spend a significant portion of each week traveling throughout the assigned territory and meeting referral partners in person. Some evening networking events or community activities may be required. About Comfort Keepers Comfort Keepers helps seniors and other adults remain safe, independent, and comfortable in their own homes. Our new Fort Collins Class A agency will provide skilled and supportive in-home services throughout Northern Colorado, backed by an experienced Colorado ownership and leadership team. Comfort Keepers is an equal opportunity employer. Employment is at will and may be terminated by either the employee or the company at any time, with or without cause or notice, subject to applicable law.

Pay:

$68,000.00 per year

Benefits:

401(k) Health insurance Paid time off

Work Location:

Hybrid remote in Fort Collins, CO 80526