Find & Apply For Chief Marketing Officer Jobs in Peabody, Massachusetts

Vice President of Marketing Misha and Puff Peabody, MA Job Details Full-time From $1 a year 13 hours ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision insurance 401(k) matching Employee discount Life insurance Qualifications Product marketing strategy Managing marketing, advertising or public relations teams Brand awareness strategy Growth marketing strategy Marketing Full Job Description Misha & Puff is seeking a Vice President of Marketing to lead the brand's marketing and ecommerce growth strategy while serving as the steward of brand identity and voice. This is a rare hybrid role for a leader who is equally fluent in performance marketing and brand storytelling — someone who can protect the integrity of a beloved, design-driven brand while scaling the channels, systems, and team that drive sustainable revenue growth. As a member of our small Senior Team, the VP of Marketing will help set company-wide strategy and will own the full marketing function end to end: brand, content, creative, CRM, and digital growth. This is a hands-on leadership role — you will set direction and also roll up your sleeves alongside a talented team. What You'll OwnBrand Ownership Serve as the ultimate steward of the Misha & Puff brand — voice, aesthetic, and point of view — across every customer touchpoint Partner closely with the Brand Director to ensure brand campaigns, seasonal storytelling, and creative output stay true to the company's design heritage and values Guide brand positioning as the company grows into new categories, markets, and retail partnerships Champion consistency across marketing, product, wholesale, and retail so the brand feels singular no matter where a customer encounters it Marketing & Ecommerce Growth Own the marketing P&L and set strategy across paid, organic, email/SMS, content, and brand marketing to drive ecommerce revenue and customer acquisition/retention Set annual and quarterly marketing goals, budgets, and KPIs; report performance and insights to the Senior Team Partner with the CRM/CRO Manager to grow LTV, retention, and conversion across the site and lifecycle channels Guide the Growth Digital Marketer on paid and organic acquisition strategy, channel mix, and budget allocation Oversee the development of a cohesive content strategy (organic social, editorial, community) in partnership with the incoming Content Manager Direct the Digital Designer and Associate Digital Designer to ensure creative output is on-brand, high-performing, and produced efficiently Work with the Marketing Coordinator to ensure campaigns, launches, and cross-functional projects are planned and delivered on time Identify and evaluate new channels, partnerships, and marketing technology to support scalable growth Leadership & Cross-Functional Partnership Build, mentor, and grow a high-performing marketing team; set clear goals and provide career development for direct reports Serve as a key voice on the Senior Team, contributing to company strategy beyond marketing — including product, merchandising, and business planning Partner with Merchandising and Wholesale to align marketing calendars with launches, drops, and seasonal collections Represent the brand's marketing point of view in partnership, press, and collaboration opportunities The Team You'll Lead includes roles across brand, digital marketing, CRO/CRM, content creation, digitial deisgn and marketing coordination. Who You Are 10+ years of marketing experience, with significant time in a leadership role at a consumer brand — ideally in fashion, kids', lifestyle, or DTC/ecommerce A rare combination of brand instinct and performance rigor: you can talk creative and craft in one meeting and CAC, LTV, and ROAS in the next Proven experience building and leading marketing teams across brand, growth, content, and CRM disciplines Deep familiarity with ecommerce marketing channels (paid social, email/SMS, SEO, affiliate) and the tools that support them Strong project and budget management skills; comfortable owning a P&L Excellent taste and a genuine appreciation for design, craft, and storytelling — you understand what makes Misha & Puff distinct A collaborative, low-ego leadership style suited to a small, close-knit senior team Experience working with or alongside wholesale and retail teams a plus

Pay:

From $1.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee discount Health insurance Life insurance Paid time off Vision insurance

Experience:

Brand Marketing:

5 years (Preferred)

Work Location:

Hybrid remote in Peabody, MA 01960