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Marketing
Chief Marketing Officer
North Las Vegas, NV
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Chief Marketing Officer (CMO) Next Play North Las Vegas, NV Job Details Part-time | Full-time $65,000 - $139,435 a year 1 day ago Benefits Employee discount Flexible schedule Qualifications Marketing director experience Product marketing strategy Sales campaign performance metrics Content marketing strategy Managing budgets in a search marketing role Brand awareness strategy High school diploma or GED Digital marketing Attribution modeling Data analytics Conversion optimization Pay-per-click (PPC) advertising Facebook Marketing analytics Growth marketing strategy Data-driven decision making Full Job Description Job Summary We are seeking a strategic, data-obsessed, and performance-driven Head of Marketing to lead and scale our growth engine. Our ideal candidate has experience in high-ticket coaching, consulting, or education-based businesses and possesses deep expertise in Meta and Google Ads, funnel optimization, and attribution tracking with tools like Hyros . This role requires a masterful blend of creative thinking and analytical rigor. You'll be responsible for leading all paid traffic sources, optimizing our funnels to increase conversion rates, and collaborating with our content and sales teams to align messaging and improve lead quality. If you're a growth marketer who loves data, understands the nuances of digital funnels, and knows how to scale paid traffic efficiently—this is your moment. We're currently conducting exploratory interviews and looking for sharp minds who can provide insight and strategy while we search for the perfect fit.
Responsibilities Lead Paid Acquisition Strategy :
Own, manage, and scale Meta (Facebook/Instagram) and Google Ads campaigns with a focus on ROI and lead quality.
Funnel & Conversion Optimization :
Identify friction points, improve performance across all stages of the funnel (landing pages, VSLs, email sequences, etc.), and boost conversion rates.
Attribution & Analytics Mastery :
Leverage Hyros to track user behavior, attribute sales accurately, and make data-backed optimization decisions.
Collaborate Cross-Functionally :
Work closely with the sales team to ensure leads convert and messaging is aligned across the customer journey.
Leverage Organic Strength :
Integrate paid strategies with our strong organic presence (Instagram, TikTok, YouTube) to increase reach and trust. Build & Lead the
Marketing Team :
Hire, train, and manage marketing staff as needed to support scaling efforts.
Report & Iterate :
Monitor KPIs daily, analyze campaign performance, and present insights and strategic pivots to the leadership team. Stay Ahead of the
Curve :
Keep up with changes in ad platform algorithms, funnel tech, and CRO best practices. Qualifications 3+ years of experience in high-ticket digital marketing , ideally in coaching, consulting, or education. Demonstrated success managing 6-7 figure ad budgets on Meta and Google Ads. Strong grasp of Hyros or similar attribution platforms; confident using attribution data to guide strategic decisions. Deep understanding of funnels, digital psychology, and lead nurturing. Experience using tools like GoHighLevel, Hyros , Zapier or other automation/CRM platforms. Analytical thinker with strong reporting skills and a love for optimization. Familiarity with organic content strategy and how it can amplify paid traffic. Startup or entrepreneurial experience a big plus.
BONUS:
If you have college football experience or have coached/recruited at the college football level Why This Role is Unique We're not just hiring—you'll have the chance to influence how we grow. Right now, we're interviewing with the dual intent of gaining valuable insights and finding the right long-term leader. If you've got the skills and enjoy talking shop, we want to learn from you and explore what a potential partnership could look like. This role will directly impact thousands of lives and has a lot of opportunity to grow within a rapidly growing company. Apply today and help us turn attention into impact, and traffic into transformation.
