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Marketing
Communications / Public Relations Manager
La Cañada Flintridge, CA
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The YMCA of the Foothills serves 9 communities in Northern Los Angeles County (Glendale, Montrose, La Canada Flintridge, La Crescenta, City of Los Angeles communities of Sunland-Tujunga, Shadow Hills, Sun Valley and portions of unincorporated Los Angeles County), striving to enrich the lives of all people spiritually, emotionally, physically and socially. Founded in 1958, today the Y's service area is home to a diverse population of more than 205,000 community members, serving 24,000 people annually through membership or participants through programs and services at our 3 branches and offsite childcare/program centers. We are seeking a strategic and innovative leader to join our team as a Director of Marketing & Communications. Under the supervision of the Chief Executive Officer, the Director of Marketing & Communications will elevate the Y's visibility, brand, and impact through integrated internal and external communications strategies. Reporting to the CEO, the Director of Marketing & Communications (DMC) is responsible for strategically positioning the YMCA's mission, programs, and impact across the communities it serves. The DMC provides leadership for all aspects of marketing, communications, branding, and public relations, ensuring a cohesive and compelling organizational presence across digital, print, and media platforms. This role develops and implements integrated marketing and communications strategies designed to increase awareness, strengthen community engagement, support fundraising and membership objectives, and drive organizational growth. Working in close partnership with the CEO, corporate staff, mission advancement staff, operations staff, and department directors. The DMC ensures alignment of messaging, protects brand integrity, and advances strategic priorities through effective storytelling, stakeholder engagement, and executive communications support.
Qualifications:
Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field required. Minimum of four (4) years of progressively responsible experience in marketing, communications, public relations, brand management, or nonprofit leadership. Demonstrated success in developing, implementing, and evaluating integrated marketing and communications strategies that advance organizational goals, increase engagement, and strengthen brand awareness. Exceptional written, verbal, interpersonal, presentation, and storytelling skills, with proven experience creating and editing content across a variety of print, digital, social media, and multimedia platforms. Strong strategic thinking and project management abilities, with the capacity to manage multiple priorities, meet deadlines, and collaborate effectively with diverse internal and external stakeholders. Proficiency in Adobe Creative Suite, Canva, Microsoft Office, website content management systems (such as Wix or similar platforms), and social media management tools. Experience conducting market research, analyzing data and trends, SEO data collection and presentation, and translating insights into actionable marketing and communications strategies. Demonstrated leadership experience in supervising, coaching, evaluating, and motivating staff, volunteers, vendors, and cross-functional teams. Strong understanding of branding, media relations, public relations, crisis communications, and reputation management. Ability to work independently while fostering collaborative relationships with colleagues, community partners, donors, volunteers, media representatives, and business leaders. Passionate commitment to the YMCA mission, values, and principles, with a demonstrated ability to represent the organization professionally and effectively within the community.