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Communications / Public Relations Manager
Palm Coast, FL

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Crunch Fitness - Fitness Growth Capital

Manager of Communications and Process

Job Description

Benefits:
Health insurance Paid time off Wellness resources
WORK LOCATION
: Jacksonville, FL •
Note:
This position will be temporarily remote with transition to hybrid/on-site work in 2027. Candidate may reside outside of Jacksonville, FL upon hire, but must be willing and able to relocate within 12 months.
REPORTS TO
Vice President, Operations
POSITION SUMMARY
The Manager of Communications and Process owns the internal communication and documentation infrastructure across the organization. This role establishes and maintains company-wide communication cadences, drafts and distributes announcements, and leads the development and refinement of all standard operating procedures (SOPs) and process documentation. A strong emphasis is placed on ensuring all materials reflect a cohesive brand voice, look, and feel. This individual will partner closely with all departments, but particularly with the Training & Development team to build and maintain a centralized knowledge base that serves as the organization's single source of truth. This role also uses communication channels as a vehicle for employee engagement and recognition, helping foster a connected, motivated team culture.
KEY RESPONSIBILITIES
Internal Communications Establish and maintain company-wide communication cadences (i.e. weekly updates, company announcements) Draft, edit, and distribute organization-wide announcements, ensuring clarity, consistency, and appropriate tone for audience and context Serve as the primary owner/gatekeeper of internal communication channels (i.e. intranet, Teams announcements, email) Monitor effectiveness of communications (engagement, feedback) and adjust cadence/format as needed Process & SOP Documentation Lead the development, review, and refinement of standard operating procedures across departments Partner with subject matter experts across the organization to capture, document, and standardize processes Establish a consistent format/template for SOPs and process documentation company-wide Own a regular review cycle to keep documentation current as processes evolve Brand Voice & Visual Consistency Maintain and enforce brand voice, tone, and visual identity guidelines across all internal communications and documentation Review materials produced by other teams for brand and voice consistency before distribution Develop templates (announcements, SOPs, newsletters, presentations, etc.) that reinforce a cohesive look and feel Knowledge Base Management Partner with Training & Development to build and maintain a centralized knowledge base and accompanying training Organize, categorize, and maintain content so information is easy to find and stays current Establish a governance process for who can update/contribute to the knowledge base and how content is vetted Employee Engagement & Recognition Use internal communication channels to drive employee engagement and recognition (i.e. spotlight programs, milestone recognition, culture campaigns) Partner with leadership and HR to amplify recognition moments and culture-building initiatives through communications Gather feedback on communication effectiveness and engagement impact, and iterate accordingly
WHAT SUCCESS LOOKS LIKE 30
Days :
Assessed current state of internal communications (channels in use, gaps, stakeholder needs); evaluated platform options and cadence models against org size/structure; presented a recommendation with rationale for approval; initial communications delivered while transitioning to new structure 60
Days :
Cadence and platform selected and approved; rollout plan built; new structure implemented; SOP template work underway 90
Days :
Cadence and platform fully operational with at least one full cycle completed; feedback gathered and incorporated; knowledge base structure/governance defined in partnership with Training & Development
WHAT YOU'LL NEED 1-3
years of experience in internal communications, corporate communications, process documentation, or a related field Bachelor's Degree in Communications, Business, or related field preferred; equivalent combination of education and experience will be considered Excellent written communication skills with demonstrated ability to adapt tone/voice for different audiences Experience developing or maintaining SOPs, process documentation, or knowledge base content Strong project management and organizational skills; able to manage multiple communication/documentation projects simultaneously Proficiency with SharePoint, Canva, Microsoft Office, and Flexible work from home options available.