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Paid Media & Digital Growth Specialist Florida Home 360

Location:

Pembroke Pines, FL Job Type:

Full-time, on-site About Florida Home 360 Florida Home 360 is a growing home remodeling company serving Broward, Miami-Dade, and Palm Beach counties. We specialize in impact windows and doors, roofing, and additional home-improvement solutions. We are seeking an experienced Paid Media & Digital Growth Specialist to manage our advertising channels, improve lead quality, and turn our marketing investment into qualified appointments and sales. Responsibilities Manage and optimize campaigns across Google Ads, Microsoft Ads, Meta, YouTube, ChatGPT/OpenAI advertising, and other emerging digital platforms. Take direct ownership of Google Search, Performance Max, Display, YouTube, and Local Services Ads campaigns. Build and optimize Performance Max campaigns, including asset groups, audience signals, creative assets, geographic targeting, budgets, and conversion goals. Build and optimize paid campaigns across Facebook and Instagram. Explore new lead-generation opportunities through AI platforms, streaming media, programmatic advertising, and other developing channels. Improve Florida Home 360's visibility within ChatGPT, Google AI Overviews, Microsoft Copilot, Perplexity, and other AI-powered search experiences. Monitor daily spending, budget pacing, lead volume, lead quality, cost per lead, and campaign performance. Conduct keyword research, audience targeting, competitor analysis, and geographic optimization. Write and test ad copy, headlines, calls to action, offers, audiences, and creative concepts. Create, launch, and maintain landing pages and lead forms designed to generate qualified home-improvement leads. Take ownership of conversion-rate optimization across advertising campaigns and landing pages. Conduct A/B tests on landing-page layouts, headlines, offers, forms, calls to action, creative assets, and other conversion elements. Analyze visitor behavior and landing-page performance to improve conversion rates without sacrificing lead quality. Maintain accurate tracking using Google Tag Manager, GA4, CallRail, UTMs, pixels, and offline conversion data. Ensure that calls, forms, appointments, demonstrations, and sales are correctly attributed to their originating campaigns. Connect advertising results to CRM outcomes, including appointments set, issued appointments, demonstrations, sales, revenue, and cost of marketing. Identify tracking problems, wasted spending, weak geographic areas, underperforming campaigns, and opportunities to scale. Coordinate with our call center, sales team, leadership, web developers, and outside marketing vendors. Prepare clear weekly and monthly performance reports with actionable recommendations. Qualifications At least three years of hands-on paid media experience. Strong experience managing Google Ads and Meta Ads. Demonstrated experience building and optimizing Google Performance Max campaigns. Experience managing Google Local Services Ads. Experience creating landing pages from concept through launch. Strong understanding of conversion-rate optimization, A/B testing, user experience, and lead-form optimization. Ability to improve landing-page conversion rates while monitoring the quality of the leads generated. Familiarity with ChatGPT, OpenAI advertising, AI search optimization, or other emerging digital channels is preferred. Strong understanding of GA4, Google Tag Manager, CallRail, conversion tracking, UTMs, pixels, and CRM attribution. Ability to evaluate performance beyond platform-reported conversions, lead volume, and cost per lead. Understanding of lead quality, appointment conversion, sales attribution, return on advertising spend, and cost of marketing. Ability to manage substantial advertising budgets responsibly. Strong analytical, organizational, and written communication skills. Ability to work independently while collaborating closely with leadership. Comfortable working in a fast-paced, performance-driven environment. Home improvement, roofing, impact windows, HVAC, solar, or another high-ticket lead-generation background is strongly preferred. How Success Will Be Measured Qualified lead volume and cost per qualified lead Landing-page conversion rate Lead quality by campaign and advertising channel Appointment set, issue, and demonstration rates Lead-to-sale conversion rate Revenue generated from each advertising channel Cost of marketing and return on advertising spend Tracking and CRM-attribution accuracy Consistent budget pacing Performance Max and campaign profitability Ability to test and scale successful campaigns Growth in visibility across traditional and AI-powered search platforms Why Join Florida Home 360? Take ownership of meaningful advertising campaigns across established and emerging channels. Work directly with company leadership and influence marketing strategy. Help build an advanced, data-driven marketing operation. Join an established Florida remodeling company with more than 1,000 five-star customer reviews. Work in an environment where performance, accountability, initiative, and new ideas are valued. Schedule This is a full-time, on-site position based in our Pembroke Pines office. Qualified candidates should be prepared to discuss Google Ads, Performance Max, Meta Ads, landing-page creation, conversion-rate optimization, tracking, lead-to-sale attribution, and strategies for reaching consumers through traditional and AI-powered platforms.

Pay:

$50,000.00 - $70,000.00 per year

Benefits:

Health insurance Paid time off Vision insurance

Work Location:

In person