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E-Commerce & Social Media Manager Hercules Sheet Metal Chalmette, LA Job Details Full-time $50,000 - $65,000 a year 17 hours ago Benefits Paid time off Employee discount Qualifications Customer communication Research Data-driven problem-solving Full Job Description E-Commerce & Social Media Manager Hercules Sheet Metal, Inc. Full-Time |

In-Person Salary:

$50,000-$65,000 per year, depending on experience Plus Performance-Based Incentives About Hercules Sheet Metal Hercules Sheet Metal is a fourth-generation, family-owned metal building and manufacturing company serving customers since 1945. We manufacture and sell metal building systems, metal roofing and siding panels, trim, purlins, pole barn components, building accessories, and other metal building products. As Hercules continues to grow, we are making a major investment in expanding our e-commerce and digital presence. We are looking for an E-Commerce & Social Media Manager who can take ownership of that growth. The Opportunity This is much more than a social media position. We are looking for someone who can help turn Hercules' products, manufacturing capabilities, history, and reputation into a growing online business. The E-Commerce & Social Media Manager will be responsible for developing and managing our e-commerce channels, creating and managing social media content, launching products online, improving the customer experience, and identifying new opportunities to generate revenue digitally. The ultimate goal of this position is to grow online sales, generate qualified leads, and expand the Hercules brand. This position offers performance-based incentive opportunities in addition to base salary, allowing the successful candidate to benefit financially as the company's digital and e-commerce business grows. E-Commerce Management The E-Commerce & Social Media Manager will take an active role in building and growing Hercules' online sales channels.

Responsibilities include:

• Manage and continuously improve the Hercules online store.
• Manage our online store and related e-commerce applications.
• Build and maintain product listings, collections, categories, pricing, descriptions, specifications, photos, and videos.
• Help launch Hercules products on Amazon and other appropriate online marketplaces.
• Manage Amazon Seller Central and marketplace listings.
• Identify products from our existing product line that have strong e-commerce potential.
• Research and recommend new products and product bundles for online sale.
• Develop online promotions, product launches, seasonal campaigns, and special offers.
• Monitor the online customer experience from product discovery through checkout.
• Identify and correct issues that may prevent customers from completing purchases.
• Coordinate online orders with sales, production, inventory, and shipping personnel.
• Monitor competitors, pricing, products, and online market opportunities.
• Track e-commerce sales, conversion rates, average order value, and other key performance indicators.
• Continuously look for ways to increase online revenue.

Social Media & Content Creation The manager will take ownership of Hercules' day-to-day social media presence and content strategy.

Platforms may include:

• Facebook
• Instagram
• TikTok
• YouTube
• LinkedIn
• Google Business Profile
• Other relevant platforms as opportunities develop Responsibilities include:
• Develop and maintain a consistent content calendar.
• Regularly photograph and video products, manufacturing operations, equipment, projects, completed buildings, employees, and company activities.
• Create Reels, TikToks, short-form videos, product demonstrations, educational videos, and promotional content.
• Edit photos and videos for digital use.
• Write captions and marketing copy.
• Create graphics and promotional materials.
• Respond appropriately to social media comments and messages.
• Increase qualified audience engagement and brand awareness.
• Develop content designed to generate leads and sales—not simply views or followers.
• Showcase Hercules' manufacturing capabilities, products, people, projects, and history.
• Help communicate what makes Hercules different from competitors.

Working With Our Digital Marketing Partners Hercules currently works with an outside digital marketing professional who assists the company with SEO, digital marketing, and paid advertising. The E-Commerce & Social Media Manager will work closely with this partner when needed to ensure our marketing efforts support the company's overall sales and growth objectives.

This may include:

• Communicating current products, promotions, priorities, and company goals.
• Providing photos, videos, product information, and other content needed for campaigns.
• Coordinating website and e-commerce initiatives.
• Reviewing website traffic, advertising results, leads, and conversions.
• Helping identify which products and markets should receive additional advertising support.
• Collaborating on landing pages, promotions, product launches, and marketing campaigns.
• Ensuring our social media, e-commerce, SEO, and paid advertising efforts work together as one strategy.
• Helping management evaluate digital marketing performance and opportunities.

This position is not expected to replace our outside SEO and advertising partner. Instead, this person will serve as the company's in-house owner of e-commerce, social media, digital content, and online growth, while collaborating with outside specialists where appropriate. Email & Customer Marketing The manager will also help develop Hercules' direct digital communication with customers.

Responsibilities may include:

• Build and maintain customer email lists.
• Create email marketing campaigns.
• Develop product announcements and promotions.
• Create campaigns for past customers and prospects.
• Develop automated email sequences where beneficial.
• Promote new products and e-commerce offerings to existing customers.
• Track results and continuously improve campaigns. New Online Sales Opportunities We do not want someone who simply maintains what already exists. The successful candidate should continually research and identify new opportunities for Hercules, including:
• Amazon
• Additional online marketplaces
• Google Shopping
• B2B e-commerce
• Contractor and building-material marketplaces
• Social commerce
• Dealer lead generation
• New product opportunities
• National online sales opportunities
• Other digital channels that could profitably grow Hercules We want someone who asks: "What else could we be selling, where else could we be selling it, and how can we sell more of it?" Skills & Experience Experience with several of the following is strongly preferred:
• WooCommerce
• Shopify
• E-commerce management
• Amazon Seller Central
• Facebook and Instagram business accounts
• Meta Business Suite
• TikTok
• YouTube
• Email marketing platforms
• Canva and/or Adobe Creative Suite
• Product photography
• Video creation and editing
• Short-form video content
• Website merchandising
• Google Analytics
• SEO fundamentals
• Digital marketing fundamentals
• Copywriting
• E-commerce analytics Candidates do not need to be experts in every platform. However, they should be comfortable with technology, capable of learning new platforms quickly, and able to demonstrate previous experience producing measurable digital or e-commerce results. The Person We're Looking For We are looking for someone who is:
• Highly self-motivated
• Creative
• Organized
• Sales-minded
• Data-driven
• Comfortable taking initiative
• Comfortable working independently
• Comfortable working in and around a manufacturing environment
• Willing to regularly take photos and videos throughout our facilities and at projects
• Able to manage multiple projects at once
• Excited about building something from the ground up
• Focused on measurable results
• Comfortable being accountable for performance This is not a position where someone waits to be told what to post every day. We want someone who sees opportunities, develops ideas, brings them to management, and helps execute them. How Success Will Be Measured Performance will be evaluated using measurable business results, which may include:
• E-commerce revenue
• E-commerce revenue growth
• Online profitability
• Website conversion rates
• Online orders
• Qualified leads generated
• Amazon and marketplace sales
• Email-generated sales
• Website traffic growth
• Social media reach and engagement
• Content performance
• Successful product launches
• Growth of Hercules' overall digital presence Followers, likes, and views are valuable, but they are not the ultimate measure of success.

We want our digital presence to produce real business.

Compensation Base Salary:

$50,000-$65,000 per year, depending on experience and qualifications Performance-Based Incentives In addition to base salary, this position will be eligible for performance-based incentives tied to the growth and success of Hercules' e-commerce and digital sales channels. Performance incentives may be based on established goals such as:

• E-commerce sales growth
• Online revenue
• Profitable growth
• Successful product or marketplace launches
• Lead generation
• Achievement of quarterly or annual digital sales goals Specific performance goals and incentive opportunities will be established by management.

The better our digital business performs, the greater the opportunity for this position to earn. Why Join Hercules? Hercules has been manufacturing metal products since 1945, but we believe our e-commerce and national digital sales potential is only beginning. The person who takes this position will not simply be maintaining an established e-commerce department. They will help build it. For the right person, this is an opportunity to take ownership of an important growth division, demonstrate measurable results, increase their earning potential, and grow their role as Hercules' digital business expands.

Pay:

$50,000.00 - $65,000.00 per year

Benefits:

Employee discount Paid time off

Work Location:

In person