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CRM & Lifecycle Marketing Manager US BioTek Laboratories

LLC - 2.4

Shoreline, WA Job Details Full-time $82,000 - $110,000 a year 17 hours ago Benefits Health savings account AD&D insurance Paid holidays Health insurance Dental insurance Paid time off Employee assistance program Vision insurance 401(k) matching Life insurance Qualifications Process improvement SQL Organizational skills Marketing automation Marketing analytics Root cause analysis Full Job Description About the Role US BioTek Laboratories is looking for a CRM & Lifecycle Marketing Manager to own the full lifecycle of email marketing and CRM operations across our HubSpot platform. This role drives practitioner and patient engagement, retention, and revenue growth by building and optimizing the workflows, campaigns, and data infrastructure that power our marketing engine. You'll work across email marketing, marketing automation workflows & sequences, and database management, turning a dual B2B2C audience (healthcare practitioners and their patients) into a well-segmented, well-nurtured, and measurable pipeline. This is a highly hands-on role for someone who wants to own both the strategy and the execution of CRM-driven marketing. This is a hybrid role with 3 days a week at home and 2 days a week at the office in Shoreline with the marketing team. Key Responsibilities Audit and rebuild the email marketing calendar and workflow architecture in HubSpot, including the welcome series, certification-funnel nurtures, re-engagement campaigns, upsell campaigns, and transactional messaging. Standardize CRM property usage, eliminate duplicate or dead lists, and document naming conventions to establish long-term data integrity. Design, launch, and continuously optimize nurture sequences that increase practitioner activation, moving certified-but-not-yet-ordering practitioners into active ordering status. Maintain email deliverability benchmarks (>95% inbox placement,