Find & Apply For Digital Content Producer / Manager Jobs in Sarasota, Florida

We are looking for a creative, organized, and motivated Social Media & Content Specialist to join our marketing team and support the social media and content strategy across Fiberlay and our portfolio of brands. This is a hands-on content role for someone who enjoys creating, understands the fundamentals of marketing, and wants the opportunity to work across multiple brands, industries, and audiences, including B2B, B2C, and D2C . You will help bring our marketing strategy to life through social media, photography, video, written content, product education, events, influencer collaborations, and other digital marketing initiatives. This is not a role focused only on scheduling posts. We are looking for someone who understands why content is being created, who it is for, and what we want it to accomplish. What You'll Do Manage the day-to-day social media presence for multiple brands. Help develop and execute monthly and quarterly content calendars based on the overall marketing strategy. Create original content for Instagram, Facebook, LinkedIn, TikTok, YouTube, and other relevant platforms. Produce photos, short-form videos, Reels, product demonstrations, educational content, interviews, behind-the-scenes content, and event coverage. Edit photo and video content for social media and digital marketing campaigns. Write engaging and brand-appropriate captions, social posts, video scripts, blog content, and other marketing copy. Adapt content and messaging for B2B, B2C, and D2C audiences . Create content for different industries and customer types while maintaining the unique voice and positioning of each brand. Learn our products and work with sales, technical, product, and marketing teams to turn technical information into clear and engaging content. Support product launches, promotions, brand launches, campaigns, and company events. Help identify potential influencers, creators, industry professionals, and brand ambassadors. Support influencer marketing initiatives, including outreach, product coordination, campaign execution, and performance tracking. Support affiliate marketing initiatives and relationships. Assist with public relations efforts, media opportunities, partnerships, and brand communications. Monitor social media conversations, comments, messages, trends, and opportunities for engagement. Research competitors, industry trends, social media trends, and emerging content formats. Repurpose content across different platforms while adapting it appropriately for each audience and channel. Track social media and content performance, including engagement, reach, audience growth, website traffic, leads, and other relevant KPIs. Use performance data to identify opportunities to improve future content. Help maintain an organized library of photos, videos, creative assets, and marketing materials. Maintain brand consistency across multiple companies and platforms. Travel for company events, trade shows, content creation, and other marketing activities at least twice per year . What We're Looking For Bachelor's degree in Marketing, Communications, Public Relations, Advertising, Digital Marketing, or a related field . 1-3 years of professional experience in social media, content creation, digital marketing, communications, or a related role. Experience creating content for a business, organization, or brand. Understanding of B2B, B2C, and D2C marketing and the differences in how each audience should be approached. Strong understanding of social media platforms, particularly Instagram, Facebook, LinkedIn, TikTok, and YouTube. Strong writing, communication, and storytelling skills. Experience creating and editing photo and video content. Comfortable using a camera or smartphone to capture professional-quality content. Understanding of short-form video and current social media content formats. Basic understanding of marketing fundamentals, including target audiences, brand positioning, customer journeys, awareness, engagement, and conversion. Basic understanding of social media analytics and performance metrics. Familiarity with influencer marketing and creator partnerships. Familiarity with affiliate marketing programs. Basic understanding of public relations and brand reputation. Strong organizational and time-management skills. Ability to manage content and deadlines across multiple brands simultaneously. Ability to learn about different products, customers, and industries. Ability to work collaboratively with marketing, sales, technical, and leadership teams. Ability and willingness to travel at least twice per year for company events and marketing activities. Preferred Skills Experience with some of the following is a plus, but not required: Adobe Creative Cloud Canva CapCut or similar video-editing software DSLR or mirrorless cameras Photography, lighting, and audio equipment Meta Business Suite LinkedIn company pages TikTok and YouTube content management Google Analytics SEO and content marketing Email marketing E-commerce marketing Influencer or creator outreach Affiliate programs Public relations Trade shows and event content creation Experience in manufacturing, automotive, marine, composites, industrial products, e-commerce, or technical products is also a plus, but is not required. The Person We're Looking For You don't need to already be an expert in our industries or products. You do need to be curious and willing to learn . Our brands serve very different customers, from businesses and industry professionals to enthusiasts and direct consumers. We need someone who can understand those differences and create content that feels relevant to each audience. You should be comfortable asking questions, learning technical information, finding interesting stories, and turning those ideas into content people actually want to watch, read, and engage with. We're looking for someone who brings ideas to the table, follows through on them, stays organized, and enjoys experimenting with new ways to tell a brand's story. Compensation & Schedule $21.00-$24.00 per hour Full-time position Travel is required for select company events, trade shows, and marketing activities, typically at least twice per year .

Pay:

$21.06 - $24.61 per hour Expected hours: 80.0 per week

Benefits:

401(k) Dental insurance Health insurance Health savings account Paid time off Vision insurance

Work Location:

In person