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Digital Content Producer / Manager
Detroit, MI
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Primarily in-person with occasional off-site assignments
Compensation:
Competitive salary based on experience
ABOUT THE OPPORTUNITY
An established, growing company in the Metro Detroit area is seeking a creative, strategic, and results-driven Content Creator & Social Media Manager to lead content development, social media management, and influencer marketing initiatives. This position is ideal for someone who enjoys developing engaging digital content, building online communities, managing multiple social media channels, and creating partnerships that generate measurable business results. The successful candidate will have the opportunity to shape the company's digital presence, develop creative marketing campaigns, and contribute directly to brand growth.
KEY RESPONSIBILITIES CONTENT CREATION & PRODUCTION
Develop engaging photo and video content for digital marketing channels. Create Instagram Reels, TikTok videos, YouTube Shorts, Stories, and short-form content. Plan, film, edit, and publish creative content. Develop original content concepts aligned with brand objectives. Create graphics and digital marketing assets. Maintain an organized creative library. Stay current on emerging social media trends.
SOCIAL MEDIA MANAGEMENT
Manage multiple social media accounts across Instagram, Facebook, TikTok, and other relevant platforms. Develop monthly content calendars. Write captions and maintain brand messaging. Schedule and publish content. Monitor comments, messages, and engagement. Develop campaigns that increase awareness and customer acquisition. Evaluate performance and refine strategy.
INFLUENCER MARKETING & PARTNERSHIPS
Identify and develop relationships with influencers and creators. Build and manage influencer marketing campaigns. Coordinate collaborations and promotional partnerships. Negotiate deliverables, schedules, compensation, and usage rights. Track campaign performance, referrals, and conversions. Develop long-term creator partnerships. Ensure advertising disclosure compliance.
MARKETING CAMPAIGNS & BRAND DEVELOPMENT
Develop campaigns supporting company growth. Coordinate promotional content production. Collaborate with internal teams. Assist with brand storytelling and strategy. Capture content at select activities and off-site assignments. Support new campaign launches.
ANALYTICS & PERFORMANCE
Track reach, engagement, followers, and website traffic. Monitor leads and conversions. Prepare monthly performance reports. Recommend improvements based on results.
QUALIFICATIONS
2+ years in content creation, social media, or digital marketing. Strong photography, videography, and editing skills. Experience with Instagram, Facebook, TikTok, Canva, CapCut, or Adobe tools. Strong writing, storytelling, and organizational skills. Ability to manage multiple projects and work independently. Availability for occasional evening or weekend assignments.
Preferred:
Influencer marketing, creator relationships, multiple-brand management, paid social advertising, conversion tracking, and consumer or lifestyle marketing.
COMPENSATION
Competitive salary based on qualifications and experience. Performance incentives may be available.
HOW TO APPLY
Submit a resume, content portfolio, examples of accounts managed, and influencer campaign examples if available.